Fortunately, you are not obligated to pay twenty thousand dollars for a state of the art paper-plotting machine when y
Stores deal very differently with emerging designers than established brands. When dealing with a brand with a track record, they can rely on previous sales information in order to make buying decisions such as how many tops, bottoms, dresses to buy, and they order based on this prior history.
A meeting between an established designer and a store, while based on style, is also driven by data. In extreme cases, successful fashion houses may even suggest what to buy from their collection. Emerging
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I am currently seeking writers/bloggers, graphics designers, and photogrpahers for an online blgo style magazine that I will be launching mid September. If you fall into one of those catagories, are interested in fashion, art, flim, design, and music, and are looking to build your portfolio and online presence, send a BRIEF bio and links to your blog and/or work samples to contributors.online@gmail.com. I will also be accepting pitches next week at submissions@cherchezlagamine.com. No need to se
Hip, sexy, talented, and, apparently, quite the comic interlocutor, Brooklyn-based designer of Navajo-inspired cloaks and all manner of 21st-Century Earth Mother wear, Lindsey Thornburg offered up her various opinions of the fashion Internets to The Contributing Editor. Yes, as an up-and-coming designer she loves it. Yes, by the same rationale, she hates it. But at the end of the day, it’s all about the Benjamins. “I love how you can really do some solid background checks on possible love intere
As New Yorkers, we’re no strangers to zero privacy. Our apartment wallsare paper-thin and sometimes morning rush hour subway makes us feel likewe’re in a toothpaste tube, but we put up with it for the sake ofliving in this mad, wonderful city of ours. However, there are somethings that can get a bit too close for comfort— and they come from themost unexpected source. Many resort to online shoppingbecause it guarantees privacy and, we assume, no judgment by nosycashiers or pushy salespeople. We e
You may know Polyvore as that pretty site social media/social commerce website that allows to play virtual fashion stylist with Chanel, Alexander McQueen, and Prada. With all its cool features, it’s no wonder that this mix and match fashion platform has more than six million unique monthly visitors, garnered $8.1 million in funding, and has recently recruited two people from Google to head the biz. The idea is so unique that this start-up company has caught the eye of trendsetters in both the bu
Sure, fashion school teaches you how to develop a trademark style in your designs. But, keeping your eyes and ears open to the public might just be your key to design success. With the rise of do-it-yourself companies like ModCloth and Spoonflower, it looks like people want a say in their clothes—and if you’re listening, you could reap the benefits…
eBay's Fashion App | Image via WWD
Just when you thought you could steer away from your eBay addiction by locking your laptop, a new app for your iPhone just came out that makes resisting your shopping addiction damned near impossible. According to WWD, with eBay’s newest fashion app, you may never be outbid on a delicious Louis Vuitton again.
After the successful completion of the online event “Spring-Summer-2010”, Autumn Winter 2010 – the online fashion show goes live. Fibre2fashion is recreating the second season of global fashion show after the huge success of it
maiden showcasing of the Spring Summer 2010 recently.
Fibre2Fashion has been catering to the textile-fashion industry since a decade and this is a step taken by fibre2fashion to give all the leading designers an
opportunity to let the whole world see their collection at one
StyleTrek.com
Designers– we’re always looking to share new ways to sell your work, especially in today’s high-speed e-commerce world. While reading one of our favorite sites, Fashion Incubator, we came across a site, StyleTrek, that not only gives emerging talent a chance to get discovered online, but also allows non-designers to submit their favorite designer. Cool huh?
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Image via Garmz.com
If you haven’t been reading this blog much or hitting your head against the door that is fashion production, let’s just say this once and for all; starting a fashion label is a long and expensive process with a wicked learning curve. Add a lack of adequate outlets to begin production and it becomes even more of a daunting task. In fact, the difference between the successful designers and never-weres can be traced to this stage in development. So, kids, imagine a democratic way
Photo via Flickr/CraigShipp.com
Whether you’re a techie or not, you know that the iPad is the talked about technological addition to your electronic device collection. Sure, the tablet computer has made a massive impact on the
world of technology, but fashion companies are going to have to re-think their advertising approach to keep up with our generation’s love for all things online.
“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.
P&G Beauty Summit | Image via WWD
If you’re an emerging designer, you might want to add “Twittersphere,” “Facebooking”, and “trending topics” to “ruching”, “interfacing” and the other sewing terms of your everyday vocabulary. According to WWD, there are 126 million blogs on the Internet today and women, the prime target for designers, use a whopping 84% of all social-networking sites. It’s an unprecedented opportunity for fashion-industry hopefuls to engage with a worldwide community of customers
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