Fashion Blogs

Left to right: Designer Stacy Igel, a look from Boy Meets Girl's Fall 2010 collection

“I love putting my friends and colleagues together, for business or pleasure,” says Stacy Igel. “I’ve been building strong, honest mutually-beneficial relationships in fashion for years now,” she continues, “slowly gaining credibility and access. That’s the only way.”

Take it from Igel, she’s one who’s made these practices work to perfection. Over the last 15 years, she’s gone from student to designer, to the own

“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.

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Left to right: Designer Stacy Igel, a look from Boy Meets Girl's Fall 2010 collection

“I love putting my friends and colleagues together, for business or pleasure,” says Stacy Igel. “I’ve been building strong, honest mutually-beneficial relationships in fashion for years now,” she continues, “slowly gaining credibility and access. That’s the only way.”

Take it from Igel, she’s one who’s made these practices work to perfection. Over the last 15 years, she’s gone from student to designer, to the own

“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.

(more…)