marketing (229)

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Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.

I knew LA and NYC would be reflective of what happened the year before (online media, Forbes and brand professionals shared my sentiment in recent coverage); I figured that Orange County, a place where shopping comes in just behind Botox, Sprinkles cupcakes and cycling, would be the perf
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Style Sample magazine Issue #9 is here!

SSM-9-cover-small.jpgThe new issue of Style Sample magazine is here!

In this issue, follow two sisters as they spend a day running their clothing boutique,get ready for Fall with bullets and books you can wear, learn how todesign an ad for your site, and get advice on making money withaffiliate display advertising. All in addition to interviews withindependent designers, photographers, illustrators, your favorite (andfuture favorite) bloggers, and much more! Read it right here.

If you're interested in working with de
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Who Should Run Twitter For Your Business?

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Guest Post By William Martin-Genier

Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.

However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.

It is easier for the labels that have a strong personality at the creative or business head of the company. Indeed, we have seen brands such as Dolce & Gabbana, Diane Von Furstenberg, and that
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We’re launching Retail Camp in San Francisco and Los Angeles in September, givng you the chance to meet some innovative leaders in online retail.

San Francisco: Fashion + Technology: Social Commerce & Content Curation For Retailers

Speakers include:

Shari Gunn, CMO, Kaboodle.com, @KaboodleDotCom
Macala Wright, CEO, FashionablyMarketing.Me, @FashMarketing
Jon Fuhrman, CEO, Moxsie.com, @Moxsie
Carolyn Coles, Digital Culture and Innovation, Lululemon Athetica, @LuLuLemon
Style Presentation – Jennifer Marg
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Hip, sexy, talented, and, apparently, quite the comic interlocutor, Brooklyn-based designer of Navajo-inspired cloaks and all manner of 21st-Century Earth Mother wear, Lindsey Thornburg offered up her various opinions of the fashion Internets to The Contributing Editor. Yes, as an up-and-coming designer she loves it. Yes, by the same rationale, she hates it. But at the end of the day, it’s all about the Benjamins. “I love how you can really do some solid background checks on possible love intere

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Hi there folks, it is lovely to be here!..I work in the fashion industry, I am a managing director of a retail store and online store known as Divine Trash based in the UK, please peruse for yourself :

http://www.divinetrash.co.uk/

I have been open since 2006 and totally love my job and everything that comes with it!..I am very lucky.

I am here to network with other boutique owners and online stores about marketing campaigns, HR issues, fashion, fun and anything else that may come up in conversatio
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“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.

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Issue #7 of Style Sample magazine is filled with interesting articles: a
midnight romp with a Topshop visual merchandiser, surf-inspired
shopping, instructions on how to create a video blog and set up your own
YouTube channel, advice for writing professional reviews, independent
designers, fashion illustration and photography, and much more!

Don't forget to enter to win a $75 gift card to Shopbop.com before May 16th!

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GAM Face and Atlanta Metropolitan Black Chamber of Commerce (AMBCC)

Will you be attending the Black Enterprise Entrepreneur Conference & Expo May 16-19, 2010?
If you have answered no, Let us help you be in two places at once.

Options:
1) Business cards, flyer, samples, promotional materials placed in exclusive gift bag $35*
2) Ad on http://www.gamface.com where pictures of the event will be posted $50**
3) 15 second Audio Ad on one of the event videos $100***

You can purchase your Gift Bag placement He
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Looking for Fashion BLoggers to Join My Network of Fashion BLogs! YOu can feel free to brag about your fashion blog, add links and build traffic to your site. Tell the world about your fashion blog and Learn valuable marketing tips to generate traffic. Our network also lets you start your own fashion blog ,use your existing domain name on our servers or transfer your existing blog from Wordpress, blogger or typepad. Our site is still fairly new, but our Search engine rank is climbing everyday.

I
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The iPad is the Web’s topic du jour; already there are 10,200,000 articles on the device and commentary on whether or not paid digital content will put the publishing industry back in the black.. The iPad offers digital publishers viable options for monetizing content and adding additional revenue streams to their business strategies. Already, over 450,000 iPads have been sold, and users have downloaded more than one million apps from the App Store and 250,000 e-books (the very first day!) from
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Legal correspondent Dan Abrams launched Styleite, a website that gives fashion business professional what they really want for evaluating the effectiveness of marketing – statistics. Styleite’s “Power Grid” uses statistics to rank the top editors, personal-style bloggers, models, executives and other industry professionals. There’s been tremendous buzz and conversations among fashion communities.

The grid creates a unique algorithm specifically design to weight fashion industry content (something
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I am a part-time blogger who works a demanding corporate job during the week. In order to not jeopardize my career, I have decided to blog anonymously at Deconstructed Life. This presents a variety of problems. The first problem I would like to discuss is marketing the blog. If you are an anonymous blogger, I would appreciate all comments so I can learn how you moved around certain hurdles.

I have several friends that started blogs and were able to create an instant following by reaching out to f

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No Risk? Then, No Sales.

iStock_000010273150XSmall-300x299.jpgTaking a risk in today’s business economic climate is a difficult step but necessary in order to develop and grow your retail or branded company for apparel and footwear.

During Magic in February, Los Angeles fashion industry executives Frances Harder, Dana Fried, David Perry, Robert Greenspan, Staci Riordan and Ernesto Mantilla examined the various aspects of planning, merchandising, branding, sales and international marketing opportunities for a US fashion business.

The panel offered these exper
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WouldYouRockThis.com is an innovative social network for designers to showcase their creativity, upload their sketches, share with friends and vote on whatthey like. UPLOAD YOUR SKETCHES TODAY. YOU MAY BE BETTER THAN YOU THINK.


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by Ralinda Harvey

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:

They involve themselves in every aspect of their company and/or brand.

At a very successful company I used to work for, which I’ll refer to as Andi James, the owner, Andi, would always go to trade shows with the sales reps. This may have seemed a little annoying to some of the sales reps, but he wasn’t trying to micro-manage or schmooze wit

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Blogging for my online store

It will be almost a year since I've opened my online store: Know Boutique. I started a blog while I first opened the store. Is it just me or keeping up with blogging can be so difficult. Any suggestions on topics I should discuss? Here is my blog link: www.knowboutique.wordpress.com. If you could write a fun comment that would be awesome on my blog link. Comments are like Christmas they are sooo fun to read.
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Two high-profile blogger events were held during New York Fashion Week, the Chictopia10 Social Influence Summit and the Independent Fashion Bloggers Evolving Influence Conference. Fashion blogs are a great way for PR firms and independent designers to gain exposure to expanding audiences of influential fashion lovers.

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Here are a few tidbits from the events:

"Marketers and media specialists including Susan Koger (founder, ModCloth) and Jennifer Wexler (Marketing Director, Botkier) shared their take
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