I knew LA and NYC would be reflective of what happened the year before (online media, Forbes and brand professionals shared my sentiment in recent coverage); I figured that Orange County, a place where shopping comes in just behind Botox, Sprinkles cupcakes and cycling, would be the perf
marketing (229)
I knew LA and NYC would be reflective of what happened the year before (online media, Forbes and brand professionals shared my sentiment in recent coverage); I figured that Orange County, a place where shopping comes in just behind Botox, Sprinkles cupcakes and cycling, would be the perf
In this issue, follow two sisters as they spend a day running their clothing boutique,get ready for Fall with bullets and books you can wear, learn how todesign an ad for your site, and get advice on making money withaffiliate display advertising. All in addition to interviews withindependent designers, photographers, illustrators, your favorite (andfuture favorite) bloggers, and much more! Read it right here.
If you're interested in working with de
Guest Post By William Martin-Genier
Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.
However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.
It is easier for the labels that have a strong personality at the creative or business head of the company. Indeed, we have seen brands such as Dolce & Gabbana, Diane Von Furstenberg, and that
Speakers include:
Shari Gunn, CMO, Kaboodle.com, @KaboodleDotCom
Macala Wright, CEO, FashionablyMarketing.Me, @FashMarketing
Jon Fuhrman, CEO, Moxsie.com, @Moxsie
Carolyn Coles, Digital Culture and Innovation, Lululemon Athetica, @LuLuLemon
Style Presentation – Jennifer Marg
Hip, sexy, talented, and, apparently, quite the comic interlocutor, Brooklyn-based designer of Navajo-inspired cloaks and all manner of 21st-Century Earth Mother wear, Lindsey Thornburg offered up her various opinions of the fashion Internets to The Contributing Editor. Yes, as an up-and-coming designer she loves it. Yes, by the same rationale, she hates it. But at the end of the day, it’s all about the Benjamins. “I love how you can really do some solid background checks on possible love intere
Shopaholics: Beware. Big Brother is watching you… or, in this case, Acxiom Corporation. The marketing technology company recently did an extensive study on shoppers, and the results are
so specific that it’s almost frightening. Well, for us big spenders, anyways.
http://www.divinetrash.co.uk/
I have been open since 2006 and totally love my job and everything that comes with it!..I am very lucky.
I am here to network with other boutique owners and online stores about marketing campaigns, HR issues, fashion, fun and anything else that may come up in conversatio
“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.
midnight romp with a Topshop visual merchandiser, surf-inspired
shopping, instructions on how to create a video blog and set up your own
YouTube channel, advice for writing professional reviews, independent
designers, fashion illustration and photography, and much more!
Don't forget to enter to win a $75 gift card to Shopbop.com before May 16th!
Will you be attending the Black Enterprise Entrepreneur Conference & Expo May 16-19, 2010?
If you have answered no, Let us help you be in two places at once.
Options:
1) Business cards, flyer, samples, promotional materials placed in exclusive gift bag $35*
2) Ad on http://www.gamface.com where pictures of the event will be posted $50**
3) 15 second Audio Ad on one of the event videos $100***
You can purchase your Gift Bag placement He
I
Request the Internship job list from Marqo Kennedy/Brooklyn Taylor at:
Volunteers@Hautelantafashionweek.com
or call 770.217.HLFW
I am a part-time blogger who works a demanding corporate job during the week. In order to not jeopardize my career, I have decided to blog anonymously at Deconstructed Life. This presents a variety of problems. The first problem I would like to discuss is marketing the blog. If you are an anonymous blogger, I would appreciate all comments so I can learn how you moved around certain hurdles.
I have several friends that started blogs and were able to create an instant following by reaching out to f
During Magic in February, Los Angeles fashion industry executives Frances Harder, Dana Fried, David Perry, Robert Greenspan, Staci Riordan and Ernesto Mantilla examined the various aspects of planning, merchandising, branding, sales and international marketing opportunities for a US fashion business.
The panel offered these exper
WouldYouRockThis.com is an innovative social network for designers to showcase their creativity, upload their sketches, share with friends and vote on whatthey like. UPLOAD YOUR SKETCHES TODAY. YOU MAY BE BETTER THAN YOU THINK.
by Ralinda Harvey
While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
At a very successful company I used to work for, which I’ll refer to as Andi James, the owner, Andi, would always go to trade shows with the sales reps. This may have seemed a little annoying to some of the sales reps, but he wasn’t trying to micro-manage or schmooze wit
Here are a few tidbits from the events:
"Marketers and media specialists including Susan Koger (founder, ModCloth) and Jennifer Wexler (Marketing Director, Botkier) shared their take
PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.
Follow the Fashion Industry Network Rules.
It is always a good time to review fabulous fashion.
Hot topics of possible interest: