The grid creates a unique algorithm specifically design to weight fashion industry content (something commonly overlooked by many other ranking valuation systems), combining the traditional metrics used for judging influence, such as Marc Jacob’s estimated net worth or the estimated number of magazines Anna Wintour sells, or how many models Ford Models contracts, with less traditional metrics such as Google hits and Twitter influence.
Rankings for personal style bloggers are determined by the number of Twitter followers (if applicable), online buzz of his/her proper name, blog buzz of his/her proper name, online buzz of the bloggers’ site, blog buzz of the bloggers’ site, and the number of online unique visitors.
Rankings for fashion writers, those who report for prominent publications such as the Wall Street Journal or New York Times, are determined by the number of Twitter followers (if applicable), industry insider buzz, online buzz of proper name, blog buzz of proper name, online buzz of affiliated publication, blog buzz of affiliated publication, print circulation of affiliated publication, and the number of online unique visitors on the affiliated publication’s website.
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