Fashion Blogs

hyperlocal (2)

The Marketing Value of Fashion's Night Out & How It Could Improve

Posted by Macala Wright on September 13, 2010 at 3:27pm

Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.

I knew LA and NYC would be reflective of what happened the year before (online media, Forbes and brand professionals shared my sentiment in recent coverage); I figured that Orange County, a place where shopping comes in just behind Botox, Sprinkles cupcakes and cycling, would be the perf

The Marketing Value of Fashion's Night Out & How It Could Improve

Posted by Macala Wright on September 13, 2010 at 3:27pm

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