marketing (229)
In launching Pixyworld, we just couldn't do it. Why not do a real production run right off the bat, with reasonable production costs, and sell direct to the retail customer, at a reasonable retail price?
Well, this approach turned out not to be the whole solut
Pixyworld doesn't exactly have a huge advertising budget these days. It's basically sweat-it-out, knock on zillions of e-doors, and hope somebody puts up my link somewhere.
I do have a very nice reciprocal link directory, by the way, in case you're
It's been a disappointment this year as far as Pixyworld sales, compared to Amazon and the Pixyworld website itself.
One thought is that maybe eBay shoppers are just looking for too much of a bargain -- they don't want new boutique kids' clothing, for the most part. Another is that the fixed-price listings eBay has been pushing are not getting the exposure they promised. My husband, who sells discount men's watches in his eBay store, says his traffic is down from last yea
Now that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.1.Make sure the event will attract people in your psychographic/demographic.
In a nutshell, a psychographic analysis of a market goes one step deeper than demographics, by looking at the emotiona
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