Fashion Blogs

marketing (229)

Communicating with a Fashion Niche Market

Posted by Andrea on July 13, 2008 at 4:49pm

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with initially has

More on the Unique Selling Proposition

Posted by Andrea on July 13, 2008 at 4:46pm

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the

What are the important elements of a successful marketing campaign?

Posted by Andrea on July 13, 2008 at 4:44pm

Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:Consideration #1: Offer a product that people wantThis seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms gravitate toward

Email Blasts: Building a Successful Fashion Marketing Email Campaign

Posted by Andrea on August 4, 2008 at 1:40am

Creating successful email blasts can seem like a real pain in the tush, especially when you are a one-person show. Trying to find the time for designing, production and marketing can seem like an impossible task. For all of you struggling to make your email blasts count or all of you who are just starting out, here is a list of helpful hints for creating email blasts that are a real hit.Messages with ValueWhat was the last marketing email that you received in your own inbox? What made you click

Bésame Cosmetics on the Power of Niche Marketing

Posted by Andrea on August 13, 2008 at 5:00pm

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no small point in saying tha

Get my 10-step fashion marketing plan template!

Posted by Andrea on August 3, 2008 at 1:01am

I have just developed a simple template for fashion marketing campaigns, which is especially for the small independent fashion business just starting out. This template is a great way to order your thinking and can also be used as a preliminary step to preparing your larger fashion marketing plan.The template is available as a free gift when you sign up to receive my weekly fashion marketing tips newsletter. Visit my new and improved website at http://emaildiva.net.Don't miss out on your chance

OURGIG in Fashion

Posted by Frank Moten on April 24, 2008 at 1:55pm

OURGIG.COM the leader in Website Solutions for Entertainment has expanded offerings in Fashion and Media. We can now offer the best affordable solutions in website hosting, design and marketing.I hope we'll be in touch: WWW.OURGIG.COM

Saurer Industrial Co Ltd

Posted by Sourcing SEM Expert on June 3, 2008 at 10:10am

You would like to know about Saurer? We tell you our predominance!·Competitive Price with High Quality·Sourcing Expert Providing the Largest Range of Products·SEM Expert Offering Marketing Service·Looking for Cooperationl We are Offering Competitive Price with High qualitySaurer Industrial Co., Ltd., locating in Guangzhou, China, is manufacturing and supplying high quality nonwoven products and fabrics at competitive prices both for home and abroad. We have established good relationships with pr

New Fashion Articles Directory!

Posted by Buy-Tees.net on April 4, 2008 at 1:25am

HiIf you're a budding or established writer with a penchant for fashion, then why not take a quick gander around our new articles directory at article.buy-tees.netWe have already had ten writers sign up on our first day of opening! We will be heavily marketing our main domainbuy-tees.net in the coming months and we expect a lot of targeted traffic to come our way!What this means for you is a quick twenty minute essay (think back to school lol) - about anything related to the fashion industry. It

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