Fashion Blogs

marketing (229)

Facebook Marketing for Fashion Brands and Retailers

Posted by Macala Wright on January 15, 2010 at 12:39pm
How Are Brands & Retailers Using Facebook?Brands are mainly using Facebook for awareness campaigns and customer service-oriented feedback through contests, user-generated content (photos, stories, video), games, widget or badge downloads, polls and surveys, special offers, online coupons or access to early/exclusive information. Most brands are incorporating a combination of tactics and are making their groups or pages extensions of their websites. Some brands are even taking it to the next leve
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The truth behind the fashion!( what no one will admit)

Posted by Uneek Collection on January 24, 2010 at 2:33am
I'm sure I'm about to break all sorts of unspoken rules right now, but frankly I don't care. The truth is the truth anyway you slice it. The more I try to understand fashion, the more I realize it's not much to understand. Everyone want to make predictions on the next trends, or the items that are going to be hot for the next season. Its such garbage. Picking trends accurately is about as hard as it is to throw a penny into a glass on the other side of the room. I often wondered about who these
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The Post Office

Posted by Jenny Chang on December 7, 2009 at 7:29pm
While Standing in line at the Post Office shipping out orders, I noticed a line out the door and misbehaved customers. Know Boutique would like to remind all of you in our Holiday Spirit to give thanks to the people who deliver our mail and packages. Without these hard workers Know Boutique would not be in business. Just a small thought from the Know Boutique team!

www.knowboutique.com
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Win $250 in PR Services

Posted by Felicia Dixon on October 13, 2009 at 12:51pm
Harrisburg, NC-Are you or someone you know an unknown to influencers in your market? Do you want your business, product or service in the media? J23 Media is conducting a nationwide" PR Bling" contest.“Without publicity a terrible thing happens….nothing”, P.T. Barnum. According, to Felicia Dixon, CEO of www.J23media.com “your business, product or services can only "Bling" by getting your name out to your target audience”.Everyone loves free right! Well here is your chance to win $250 in PR servi
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How To Find A Showroom & Representation for Your Fashion Line

Posted by Macala Wright on October 6, 2009 at 10:30am
Last week, in discussing how to project financial profitability, we briefly touched on finding sales representation to help sell product lines to boutiques, now it’s time to go further explore that subject. Finding a show room or representation can be daunting, but it’s not an impossible task.Los Angeles & New YorkIn Los Angeles, to find a sales rep or showroom, start by identifying the brands you’d like to share a showroom space with. Once you’ve established who those brands are, look them up i
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25 Fashion Websites to Care About

Posted by Macala Wright on February 23, 2009 at 5:30pm
The Internet can be confusing to anyone in the fashion industry. There are thousands of websites, resources and blogs that offer information on marketing, celebrity fashion, trends, “what’s hot now” articles, website tutorials – the list goes on and on.So how do you cut through the good, the bad, the ugly and sometimes utterly bizarre and establish a core group of web resources that will educate, illuminate and help you monetize your web ventures? Following in Mashable’s steps with their article
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Fashion Financial Forecasting

Posted by Macala Wright on October 2, 2009 at 10:30am
Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and BeyondBy Ralinda Harvey, Director of Marketing & Merchandising, FashionablyMarketing.MeSince fashion is a passion driven industry, many entrepreneurs find it hard to resist the temptation and overestimate potential sales. I know, it’s only fair to believe that if you put your heart and soul into your collection that it will fly off the shelves and be the next big thing. This is slightly wishful thinking. If
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The Towering World of Jimmy Choo

Posted by Macala Wright on April 30, 2009 at 1:30am
Fashion Indie reports thats “The Towering World of Jimmy Choo” is a must read. Everyone starts somewhere, even a luxury brand maker.

usjimmychoobloomsbury.jpg

Just as the fashion industry requires distinctly raw talent, success is partially determined on a social status basis, who you know outweighing what you know. You may very well be the world’s best designer, but until someone finds you, someone with a name that is, your efforts might as well seclude themselves to the privacy of your own home. Believe it or not, luxur
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Retailers, Mobile Commerce & Mobile Phone Applications

Posted by Macala Wright on October 1, 2009 at 8:30am
Retailers & Mobile Commerce Websitesby Macala Wright, Chief Change Agent, FashionablyMarketing.MeMobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, including Amazon, Sears, Net-A-Porter, Marni/Pucci/Armani (all p
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Six Creative Fashion Brands

Posted by Macala Wright on May 31, 2009 at 12:00pm
Fast Company magazine has published the 100 Most Creative People of 2009 (and the companies they work for); among them are six amazing individuals that represent fashion brands.What impresses and inspires me the personal beliefs that fuel their creativity.1. Finding Inspiration AnywhereSandy Bodecker (#6), VP of Global Design, NikeSandy Bodecker, 56, believes inspiration is everywhere. Last year, his team found what they were looking for in suspension-bridge cables. The result: the revolutionary
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Are You Listening To Your Customers To Create Niches?

Posted by Macala Wright on September 30, 2009 at 8:00am
Written By Macala Wright, Chief Change Agent of FashionablyMarketing.MeJune's Edition of Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this
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Fashion Marketing: What Is Community Management Anyways?

Posted by Macala Wright on September 29, 2009 at 3:14am
Post by Maria Ogneva, Director of Community, FashionablyMarketing.MeAs I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is
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Search Engine Optimization For Retailers

Posted by Macala Wright on March 24, 2009 at 11:30pm
Organic Search Engine Optimization (SEO) is probably one of the most undervalued online marketing tools available for fashion brands and retailers. If you are selling your product on the website, you need to invest to invest in Organic SEO. Before your hire an SEO firm, do your homework and check their online work.Also, take time to better understand Organic SEO and what it involves. Below are the most common terms:#1: Keywords in Page Content – Your web site copy is the most important element i
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Denim Design with Allison Song Izu

Posted by Macala Wright on July 20, 2009 at 2:30pm
Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up with Allison during LA Market Week and discussed the inspiration and necessity of her denim line. Allison gave me an informative lesson on premium denim quality and why premium is worth the price. She also discussed the difference between premium Japanese, Italian and American denims. Marketing Premium DenimAlli
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Retailers & Mobile Commerce

Posted by Macala Wright on July 16, 2009 at 2:00pm
Mobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, including Amazon, Sears, Net-A-Porter, Marni/Pucci/Armani (all powered by Yoox), Moosejaw, Ralph Lauren and, most recently, Urban Outfitters.Retailers must under
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