loyalty (6)

For this episode of “Flea Bites” we traveled to the Fort Greene Brooklyn Flea on a hot, hot, hot Saturday afternoon to share some great finds with you readers. And look what we found-– a Brooklyn-based line of hand-printed silk-screen t-shirts, tote bags, brass jewelry, and other wares called Loyalty & Blood. Husband and wife duo and DIYers David Denosowicz and Maggie Doyle are the masterminds behind the brand, which was born in the couple’s studio in Williamsburg. To see what the hubby had to s

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Your Customer's World

Seth Godin’s books and blog are a necessity for continuing my marketing education. He wrote in May:So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where
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Written By Macala Wright, Chief Change Agent of FashionablyMarketing.MeJune's Edition of Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this
Read more…

For this episode of “Flea Bites” we traveled to the Fort Greene Brooklyn Flea on a hot, hot, hot Saturday afternoon to share some great finds with you readers. And look what we found-– a Brooklyn-based line of hand-printed silk-screen t-shirts, tote bags, brass jewelry, and other wares called Loyalty & Blood. Husband and wife duo and DIYers David Denosowicz and Maggie Doyle are the masterminds behind the brand, which was born in the couple’s studio in Williamsburg. To see what the hubby had to s

Read more…
Written By Macala Wright, Chief Change Agent of FashionablyMarketing.MeJune's Edition of Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this
Read more…

Your Customer's World

Seth Godin’s books and blog are a necessity for continuing my marketing education. He wrote in May:So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where
Read more…

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