applications (8)

Image via Flikr/Marco Arment


If statistics be trusted, most of you out there have a mobile device with an Internet browser. Fun, right? So, for retailers, it makes sense to use our iPhone or Crackberry addictions as a way to drive online traffic and sales right? Well, according to study in WWD, although most brands have jumped on the e-commerce bandwagon, many fashion retailers are slow to launch mobile-commerce (or “m-commerce”) strategies. Nearly two-thirds of those in the study are either in t

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Should you go for the silk jacquard top, or will that sweat through? A nice chambray might be good, but isn’t it going to rain? If you spend the summer uncertain of what to wear based on the heat and humidity Mashable.com points the way to an iPhone application, Feather, that offers handy, weather-based sartorial recommendations.


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The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small, independent designers to established luxury brands, Twitter, Facebook and Youtube are yielding profits for those who are “getting social” and are
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Retailers & Mobile Commerce Websitesby Macala Wright, Chief Change Agent, FashionablyMarketing.MeMobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, including Amazon, Sears, Net-A-Porter, Marni/Pucci/Armani (all p
Read more…

Image via Flikr/Marco Arment


If statistics be trusted, most of you out there have a mobile device with an Internet browser. Fun, right? So, for retailers, it makes sense to use our iPhone or Crackberry addictions as a way to drive online traffic and sales right? Well, according to study in WWD, although most brands have jumped on the e-commerce bandwagon, many fashion retailers are slow to launch mobile-commerce (or “m-commerce”) strategies. Nearly two-thirds of those in the study are either in t

Read more…


Should you go for the silk jacquard top, or will that sweat through? A nice chambray might be good, but isn’t it going to rain? If you spend the summer uncertain of what to wear based on the heat and humidity Mashable.com points the way to an iPhone application, Feather, that offers handy, weather-based sartorial recommendations.


(more…)

Read more…
The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small, independent designers to established luxury brands, Twitter, Facebook and Youtube are yielding profits for those who are “getting social” and are
Read more…
Retailers & Mobile Commerce Websitesby Macala Wright, Chief Change Agent, FashionablyMarketing.MeMobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, including Amazon, Sears, Net-A-Porter, Marni/Pucci/Armani (all p
Read more…

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