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The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small, independent designers to established luxury brands, Twitter, Facebook and Youtube are yielding profits for those who are “getting social” and are
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The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small, independent designers to established luxury brands, Twitter, Facebook and Youtube are yielding profits for those who are “getting social” and are
Read more…

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