marketing (229)

What's Going On with eBay?

So, what's up with eBay??

It's been a disappointment this year as far as Pixyworld sales, compared to Amazon and the Pixyworld website itself.

One thought is that maybe eBay shoppers are just looking for too much of a bargain -- they don't want new boutique kids' clothing, for the most part. Another is that the fixed-price listings eBay has been pushing are not getting the exposure they promised. My husband, who sells discount men's watches in his eBay store, says his traffic is down from last yea
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Three ways to make fashion events pay off

divasquare.jpgNow that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.

1.Make sure the event will attract people in your psychographic/demographic.

In a nutshell, a psychographic analysis of a market goes one step deeper than demographics, by looking at the emotiona
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"The landscape on the web is undergoing a deep and vast transformation because of social media, and it is affecting the way we market what we do, says Web Worker Daily blogger Aliza Sherman. "Public relations will never be the same." (read more...)And we couldn't agree more! For this reason, Buzzflikr has launched a new web friendly agency with a robust online platform and trend hub that is the fashion industry's first "online publicist."We conceived Buzzflikr as an invaluable resource for the m
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Until recently, traditional PR has been out of reach for young, startup brands but is now a reality with Buzzflikr’s affordable “online publicist” concept.The LA-based team of young professionals behind Buzzflikr has launched what is possibly the first “online publicist” in the fashion industry. Their mission is simple: revolutionize the public relations role with web 2.0 technology, up-to-the-minute trend insight and targeted editorial expertise.Just at a time when apparel firms are cutting bud
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Hello Everyone,I'm proud to announce the official launch of my new freelance website, www.tierramwilson.com.WHAT DO I DO?A lot of people wanna know what I do for a living and it’s hard to explain, but I can say I am living my dream. I work from home full time as a Freelance Fashion Blogger and Freelance Stylist Assistant… I focus on fashion, jewelry, style, and luxury items such as jewelry and accessories. I also help clients with blog design, fashion brand building, and social media marketing.
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A new conversation – social shopping and product discoveryAs Ray Davies famously sang in The Kinks classic, Lola, ‘…..it’s a mixed up muddled up shook up world …..’ and we think Ray was probably right.A new site, www.tribesmart.com has been launched which could well change the established dynamics between products, brands, distributors, retailers and the consumer.The weird thing is this new site is essentially an empty shell, a blank page.Sure it looks great, works well and is packed full of cle
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Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with initially has
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More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the
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Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:Consideration #1: Offer a product that people wantThis seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms gravitate toward
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Creating successful email blasts can seem like a real pain in the tush, especially when you are a one-person show. Trying to find the time for designing, production and marketing can seem like an impossible task. For all of you struggling to make your email blasts count or all of you who are just starting out, here is a list of helpful hints for creating email blasts that are a real hit.Messages with ValueWhat was the last marketing email that you received in your own inbox? What made you click
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Get my 10-step fashion marketing plan template!

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I have just developed a simple template for fashion marketing campaigns, which is especially for the small independent fashion business just starting out. This template is a great way to order your thinking and can also be used as a preliminary step to preparing your larger fashion marketing plan.The template is available as a free gift when you sign up to receive my weekly fashion marketing tips newsletter. Visit my new and improved website at http://emaildiva.net.Don't miss out on your chance
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Bésame Cosmetics on the Power of Niche Marketing

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no small point in saying tha
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Saurer Industrial Co Ltd

You would like to know about Saurer? We tell you our predominance!·Competitive Price with High Quality·Sourcing Expert Providing the Largest Range of Products·SEM Expert Offering Marketing Service·Looking for Cooperationl We are Offering Competitive Price with High qualitySaurer Industrial Co., Ltd., locating in Guangzhou, China, is manufacturing and supplying high quality nonwoven products and fabrics at competitive prices both for home and abroad. We have established good relationships with pr
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New Fashion Articles Directory!

HiIf you're a budding or established writer with a penchant for fashion, then why not take a quick gander around our new articles directory at article.buy-tees.netWe have already had ten writers sign up on our first day of opening! We will be heavily marketing our main domainbuy-tees.net in the coming months and we expect a lot of targeted traffic to come our way!What this means for you is a quick twenty minute essay (think back to school lol) - about anything related to the fashion industry. It
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How to Get More Brand Awareness with PPC

Pay-per-click, also known as PPC, is a great way to increase brand visibility, website traffic, and online sales and to accomplish many objectives for your company. It is one of the best ways through which you can enhance your brand affinity and brand awareness in PPC Marketing.It doesn't matter whether you are establishing your online store or own a popular online store and looking for a new audience; PPC is a great advertising method for both types of businesses. In this post, we are sharing a
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Flyers Printing is one of the most productive yet cost-effective marketing tools for businesses. They are manufactured with paper stock and are distributed in public places to reach a massive number of target audiences. They are an effective way of promoting business, events, products or services to a large number of people while remaining in a small budget. They can be manufactured in all shapes and sizes and printed on both sides to convey maximum information. Printing can be done on them in n

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Debunking Omnichannel Marketing Myths

In marketing circles, we’re no strangers to buzzwords. And as tedious as they can be, there’s some utility in identifying and naming trends. Omnichannel is one such term. Referring to creating a seamless experience for customers across all digital and physical communication channels, the term has dominated wholesale boutique clothing marketing rhetoric for the last few years, and for good reason. Eighty-seven percent of consumers feel that brands need to work harder to create a cohesive customer

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Bridging the online and offline marketing gap

There are three inviolable rules that every marketer holds sacred: 1: Keep your message relevant to the consumers you need to connect with. 2: Be likable and relatable. 3: Go where the people are.

And despite the fact that everyone on the street seems like they’re constantly bent over their phones, their faces and brains bathed in the glow of digital marketing, consumers aren’t always online.

But as digital channels have gained prominence and fancy new ways to capture customer data and browsing ha

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