selling (10)

10 Oldest Fashion Retailers of U.K.

There are number of family-owned businesses currently in operation managed by great-great-great grandsons of its founder. Here I have shortlisted 10 oldest retail company serving chic people of United Kingdom since hundreds of years. You can discover the oldest tailors, jewellery retailers and designer, fabric manufacturer and retailer, perfumer and many others. Few of them are acquired by major business groups and few are s

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Screen+shot+2011-07-03+at+4.59.31+AM.png
I have my first appointment to  show my jewelry to a buyer on Monday. I have my line sheets prepared and have assembled a selection of my work to show the buyer. Here are the steps I took to get the appointment:
I scouted out the different stores that I would like to have sell my work, act like a customer. I browsed through each one comparing the quality of my work to that in the shop. Make mental notes on why my products would sell well in their stores, I can also use these notes to mention duri
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More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the
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Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.Is this a familiar scenario? You’re faced with having to pay a sky-high sample piece rate for a small run, or you’re forced to sign for an extremely high minimum order quantity (MOQ) to try t
Read more…

10 Oldest Fashion Retailers of U.K.

There are number of family-owned businesses currently in operation managed by great-great-great grandsons of its founder. Here I have shortlisted 10 oldest retail company serving chic people of United Kingdom since hundreds of years. You can discover the oldest tailors, jewellery retailers and designer, fabric manufacturer and retailer, perfumer and many others. Few of them are acquired by major business groups and few are s

Read more…

Screen+shot+2011-07-03+at+4.59.31+AM.png
I have my first appointment to  show my jewelry to a buyer on Monday. I have my line sheets prepared and have assembled a selection of my work to show the buyer. Here are the steps I took to get the appointment:
I scouted out the different stores that I would like to have sell my work, act like a customer. I browsed through each one comparing the quality of my work to that in the shop. Make mental notes on why my products would sell well in their stores, I can also use these notes to mention duri
Read more…

More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the
Read more…
Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.Is this a familiar scenario? You’re faced with having to pay a sky-high sample piece rate for a small run, or you’re forced to sign for an extremely high minimum order quantity (MOQ) to try t
Read more…

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