niche (16)

New on our Chic List: ShopWorn

8843713271?profile=originalNew on our Chic List: ShopWorn --> http://fashionrooftop.com/jewelry.htm -- ShopWorn is the online showroom for acquiring luxury #designer
watches, #jewelry, and accessories. As a new niche in the luxury
marketplace, all ShopWorn products are exclusively store-display
models that have been purchased from authorized retailers and are sold at prices significantly below retail value.

Read more…

Propelled by my exclusivity-driven blogging direction that clicks with Etername's niche brand character, we excitedly got together and co-hosted for the first time our private media luncheon. Etername is not just another jewelry brand; headquartered in Paris and stocked in Saks Fifth Avenue, Neiman Marcus, Lafayette Paris, Lane Crawford and the most prestigious department stores around the world, its name represents upscale custom made jewelry with superior craftsmanship, unconventional styling

Read more…

The Chinese blue and white porcelain-inspired design is a niche but has never left the trend. Having had a crush on this distinctive blue and white combo, I published two posts http://la-mode-by.gvmiao.com/2010/02/oriental-fascination-the-beauty-of-porcelain-part-i-china-white-in-british-vogue-march-2010-issue-in-memory-of-our-belovd-alexander-mcqueen/, http://la-mode-by.gvmiao.com/2010/02/oriental-fascination-the-beauty-of-porcelain-part-ii-designer-brands-get-inspird-by-chinese-blue-and-white-

Read more…

The guys at UNCL are doing it right

I just got quoted in this Reuters story about two former football players that made some great decisions to launch a successful apparel line.  They found a niche, they got support & help, and they focused on the business side of things.  Here's more details on what they did right to launch a successful line.  Does this give you any ideas for making your own line more successful?
Read more…

Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with initially has
Read more…

More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the
Read more…

Bésame Cosmetics on the Power of Niche Marketing

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no small point in saying tha
Read more…

New on our Chic List: ShopWorn

8843713271?profile=originalNew on our Chic List: ShopWorn --> http://fashionrooftop.com/jewelry.htm -- ShopWorn is the online showroom for acquiring luxury #designer
watches, #jewelry, and accessories. As a new niche in the luxury
marketplace, all ShopWorn products are exclusively store-display
models that have been purchased from authorized retailers and are sold at prices significantly below retail value.

Read more…

Propelled by my exclusivity-driven blogging direction that clicks with Etername's niche brand character, we excitedly got together and co-hosted for the first time our private media luncheon. Etername is not just another jewelry brand; headquartered in Paris and stocked in Saks Fifth Avenue, Neiman Marcus, Lafayette Paris, Lane Crawford and the most prestigious department stores around the world, its name represents upscale custom made jewelry with superior craftsmanship, unconventional styling

Read more…

The Chinese blue and white porcelain-inspired design is a niche but has never left the trend. Having had a crush on this distinctive blue and white combo, I published two posts http://la-mode-by.gvmiao.com/2010/02/oriental-fascination-the-beauty-of-porcelain-part-i-china-white-in-british-vogue-march-2010-issue-in-memory-of-our-belovd-alexander-mcqueen/, http://la-mode-by.gvmiao.com/2010/02/oriental-fascination-the-beauty-of-porcelain-part-ii-designer-brands-get-inspird-by-chinese-blue-and-white-

Read more…

The guys at UNCL are doing it right

I just got quoted in this Reuters story about two former football players that made some great decisions to launch a successful apparel line.  They found a niche, they got support & help, and they focused on the business side of things.  Here's more details on what they did right to launch a successful line.  Does this give you any ideas for making your own line more successful?
Read more…

Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with initially has
Read more…

More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the
Read more…

Bésame Cosmetics on the Power of Niche Marketing

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no small point in saying tha
Read more…

PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.

Follow the Fashion Industry Network Rules.

It is always a good time to review fabulous fashion.

 

Hot topics of possible interest:

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.