Fashion Blogs

More on the Unique Selling Proposition

Posted by Andrea on July 13, 2008 at 4:46pm
Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the rest of this article at my website, and while you're there, don't forget to sign up for my weekly fashion marketing newsletter!
Tags: USP, find, marketing, niche, point, proposition, sales, selling, strong, unique, your

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