marketing (229)
During Magic in February, Los Angeles fashion industry executives Frances Harder, Dana Fried, David Perry, Robert Greenspan, Staci Riordan and Ernesto Mantilla examined the various aspects of planning, merchandising, branding, sales and international marketing opportunities for a US fashion business.
The panel offered these exper
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Here are a few tidbits from the events:
"Marketers and media specialists including Susan Koger (founder, ModCloth) and Jennifer Wexler (Marketing Director, Botkier) shared their take
by Ralinda Harvey
While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
At a very successful company I used to work for, which I’ll refer to as Andi James, the owner, Andi, would always go to trade shows with the sales reps. This may have seemed a little annoying to some of the sales reps, but he wasn’t trying to micro-manage or schmooze wit
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