Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with initially has the knee-jerk desire to market their designs to everyone under the sun…regardless of who really would benefit from their particular designs. They have this overwhelming desire to cast this really huge net over as many potential customers they can find.Read the rest of this article on my website, and be sure to sign up for my weekly email marketing newsletter especially for the fashion industry.