Fashion Blogs

marketing (229)

Fashion Marketing: What Is Community Management Anyways?

Posted by Macala Wright on September 29, 2009 at 3:14am
Post by Maria Ogneva, Director of Community, FashionablyMarketing.MeAs I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is
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Search Engine Optimization For Retailers

Posted by Macala Wright on March 24, 2009 at 11:30pm
Organic Search Engine Optimization (SEO) is probably one of the most undervalued online marketing tools available for fashion brands and retailers. If you are selling your product on the website, you need to invest to invest in Organic SEO. Before your hire an SEO firm, do your homework and check their online work.Also, take time to better understand Organic SEO and what it involves. Below are the most common terms:#1: Keywords in Page Content – Your web site copy is the most important element i
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Retailers & Mobile Commerce

Posted by Macala Wright on July 16, 2009 at 2:00pm
Mobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, including Amazon, Sears, Net-A-Porter, Marni/Pucci/Armani (all powered by Yoox), Moosejaw, Ralph Lauren and, most recently, Urban Outfitters.Retailers must under
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Fashion Financial Forecasting

Posted by Macala Wright on October 2, 2009 at 10:30am
Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and BeyondBy Ralinda Harvey, Director of Marketing & Merchandising, FashionablyMarketing.MeSince fashion is a passion driven industry, many entrepreneurs find it hard to resist the temptation and overestimate potential sales. I know, it’s only fair to believe that if you put your heart and soul into your collection that it will fly off the shelves and be the next big thing. This is slightly wishful thinking. If
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Laziness of an online store

Posted by Jenny Chang on May 28, 2009 at 6:18pm
So as some of you know I have an online store: www.shopknowboutique.comWhy does it feel like a mission to post new product up with description I have been lagging for two weeks? Is it easier are more motivating to have an online store or brick and board store? Know Boutique is having a really lazy day or week or maybe it was memorial weekend and I'm still feeling like I'm on vacation.Signing out!Jen
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Laziness of an online store

Posted by Jenny Chang on May 28, 2009 at 6:18pm
So as some of you know I have an online store: www.shopknowboutique.comWhy does it feel like a mission to post new product up with description I have been lagging for two weeks? Is it easier are more motivating to have an online store or brick and board store? Know Boutique is having a really lazy day or week or maybe it was memorial weekend and I'm still feeling like I'm on vacation.Signing out!Jen
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A Hybrid Model for Garment Production

Posted by Melody Wilson on June 15, 2009 at 8:55am
The traditional model seems so wasteful: make $20,000 worth of samples which you will distribute to your showrooms, ALL of which cost 3X the standard garment production cost, FEW to NONE of which will ever be sold to recoup any of the money.

In launching Pixyworld, we just couldn't do it. Why not do a real production run right off the bat, with reasonable production costs, and sell direct to the retail customer, at a reasonable retail price?

Well, this approach turned out not to be the whole solut
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Wholesale for a "Continuous" Line

Posted by Melody Wilson on May 18, 2009 at 12:47pm
When Pixyworld hired our first sales rep at Lace and Denim, Terrie asked me whether our line was "seasonal" or "continuous." It was a surprise (and a comfort) to me that a showroom would have a name for what we do. Rather than making $20,000 worth of samples a season ahead, then taking orders, and then manufacturing the product, we just make each collection once. We sell what we have, both retail and wholesale, and when it's gone, it's gone. Meanwhile, we are always working on new collections, t
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Got news that would be of interest to fashion bloggers?

Posted by StyleSampleMag on May 13, 2009 at 9:00am
I'm conducting research and gathering information for an upcoming Style Sample Magazine news editorial. Style Sample Magazine is a new bi-monthly magazine dedicated to promoting and providing opportunities for independent fashion bloggers.The news editorial features news (of course) and information that would be of interest to fashion bloggers: new services, contests, opportunities for advertising or monetization, etc.

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If you have relevant news to share and are interested in making an announcemen
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Consumer buying in America

Posted by Jenny Chang on May 12, 2009 at 1:50pm
How much are people wiling to spend on fashion? About 6 years ago an average college student was willing to spend 80 dollars on a shirt from A&F clothing or similar lines as them. Dam they must have been making a pretty good margin, but now that $80 shirt a college student use to buy they want 5 for $80. I wonder what shopping in America will be like once our economy bounces back. Do you think the consumer is going to become more picky on pricing or do you think we are going to go back to normal
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An Awesome marketing tool

Posted by Jenny Chang on April 30, 2009 at 7:45pm
Ok so of course my online store: www.shopknowboutique.com is under way, well I've been researching better outlets of marketing. check this site out: www.wix.com I was able to create a flash store front for free because I couldn't change my domain name to my store knowboutique.com and it was going to cost me a lot of money. Reason oftrying to change the name is everyone can't remember: www.shopknowboutique.com. Well anyways it's just a super cool site that helps market. I hope my blog makes sense
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Confessions of a Linkoholic

Posted by Melody Wilson on March 20, 2009 at 10:19am
OK, so I may be just a little bit obsessed with Page Rank -- not that I use checkpagerank.net to check my google page rank, link popularity, and those of all the stores around me on every google search. I mean, just some searches -- the important ones!

Pixyworld doesn't exactly have a huge advertising budget these days. It's basically sweat-it-out, knock on zillions of e-doors, and hope somebody puts up my link somewhere.

I do have a very nice reciprocal link directory, by the way, in case you're
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Style Sample Magazine Launches in April!

Posted by StyleSampleMag on March 25, 2009 at 11:42am
Style Sample Magazine is the first online magazine for and about fashion bloggers! Each issue features both well known and up-and-coming bloggers in the online style space, and all contributions--from design and editorial to illustrations and advice--is created by and for bloggers like us.Check out the mock-up table of contents to get an idea of the type of features Style Sample Magazine will include, and look out for the first issue, launching in April! More information (including how you can p
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