Fashion is a unique, but very competitive industry. In an industry overflowing with deep discounts, fashion brands and stores need to use every tool at their disposal to stay on top of the game.
Most successful brands already have loyal customers and great brand recognition. However, even the biggest fashion brands make one very common mistake—they ignore the power of online customer reviews.
User-generated content is the holy grail of digital marketing. Moreover, according to Moz, “67% of consume