Fashion is a unique, but very competitive industry. In an industry overflowing with deep discounts, fashion brands and stores need to use every tool at their disposal to stay on top of the game.
Most successful brands already have loyal customers and great brand recognition. However, even the biggest fashion brands make one very common mistake—they ignore the power of online customer reviews.
User-generated content is the holy grail of digital marketing. Moreover, according to Moz, “67% of consume
Maria Ogneva, in charge of Client & Community Services for FashionablyMarketing.Me, writes: A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision. The media (traditional and “new”) and readers agreed that wasn’t the way to go and some critics even went as far as to say i
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