Marketing (229)

The guys at UNCL are doing it right

I just got quoted in this Reuters story about two former football players that made some great decisions to launch a successful apparel line.  They found a niche, they got support & help, and they focused on the business side of things.  Here's more details on what they did right to launch a successful line.  Does this give you any ideas for making your own line more successful?
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Own Your Own Fashion Line?

Own a fashion line? Want to take it to the next level? SARA|OLIVER, LLC can help. We are a full service marketing and PR firm and happily catering to the fashion industry.

BBM us! Lets sit down over dinner for a free consultation on us!

Or contact us by:

email: info@saraoliverprmk.com

Tel: 215.518.1598

www.saraoliverprmk.com

saraoliverprmk.wordpress.com

Twitter: saraoliver_prmk

Facebook: Sara Oliver

We look forward to hearing from you soon!

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Style Sample Magazine Issue 10 is here!

8842836670?profile=originalThe November/December issue of Style Sample magazine is here!

In this issue, learn what it takes to be successful in the fashionindustry through interviews with stylist Lauren Messiah, Project Runway
alum Althea Harper, and Vogue writer Grace Timothy, then promote your
site using the fashion marketing tips described by Tammy Trujillo.

Read tips for shopping your closet, see the most stylish ways to addsome sparkle to your holiday look, and impress your friends with a dope
holiday party playlist.

Ge
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Q: I am an amateur (artistic – bespoke) Milliner, holding my first show, a private viewing and drinks reception for fashion editors, stylists and small boutiques.


There are so many talented designers doing shows, what would bring industry people to mine? What would make my invites stand out?


A: The best way to bring industry people to your event is through personal relationships with them, which is why a lot of people who lack these hire PR companies, to bring these people on
board. If you don’t

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Europe's Social Media Report 2010

In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo and Burberry have been exploring, as well as discussing some of the problems and missteps that companies have succumbed to.




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Read the full article at FashionablyMarketing.Me.
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Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.

I knew LA and NYC would be reflective of what happened the year before (online media, Forbes and brand professionals shared my sentiment in recent coverage); I figured that Orange County, a place where shopping comes in just behind Botox, Sprinkles cupcakes and cycling, would be the perf
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Style Sample magazine Issue #9 is here!

SSM-9-cover-small.jpgThe new issue of Style Sample magazine is here!

In this issue, follow two sisters as they spend a day running their clothing boutique,get ready for Fall with bullets and books you can wear, learn how todesign an ad for your site, and get advice on making money withaffiliate display advertising. All in addition to interviews withindependent designers, photographers, illustrators, your favorite (andfuture favorite) bloggers, and much more! Read it right here.

If you're interested in working with de
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Who Should Run Twitter For Your Business?

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Guest Post By William Martin-Genier

Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.

However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.

It is easier for the labels that have a strong personality at the creative or business head of the company. Indeed, we have seen brands such as Dolce & Gabbana, Diane Von Furstenberg, and that
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We’re launching Retail Camp in San Francisco and Los Angeles in September, givng you the chance to meet some innovative leaders in online retail.

San Francisco: Fashion + Technology: Social Commerce & Content Curation For Retailers

Speakers include:

Shari Gunn, CMO, Kaboodle.com, @KaboodleDotCom
Macala Wright, CEO, FashionablyMarketing.Me, @FashMarketing
Jon Fuhrman, CEO, Moxsie.com, @Moxsie
Carolyn Coles, Digital Culture and Innovation, Lululemon Athetica, @LuLuLemon
Style Presentation – Jennifer Marg
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Hip, sexy, talented, and, apparently, quite the comic interlocutor, Brooklyn-based designer of Navajo-inspired cloaks and all manner of 21st-Century Earth Mother wear, Lindsey Thornburg offered up her various opinions of the fashion Internets to The Contributing Editor. Yes, as an up-and-coming designer she loves it. Yes, by the same rationale, she hates it. But at the end of the day, it’s all about the Benjamins. “I love how you can really do some solid background checks on possible love intere

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Hi there folks, it is lovely to be here!..I work in the fashion industry, I am a managing director of a retail store and online store known as Divine Trash based in the UK, please peruse for yourself :

http://www.divinetrash.co.uk/

I have been open since 2006 and totally love my job and everything that comes with it!..I am very lucky.

I am here to network with other boutique owners and online stores about marketing campaigns, HR issues, fashion, fun and anything else that may come up in conversatio
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“Retailers, take note: Polyvore is a pretty genius marketing tool” –Fashionista.com Yeah, we all know that advertising, marketing, and publicity are key to gettings your garments stocked and sold. Usually, brands have to do the heavy lifting when it comes to things like this all by their lonesome. But today we read in WWD that big-time players French Connection, 1928.com, and Kiehl’s are adding a direct link to Polyvore on their online stores.

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Issue #7 of Style Sample magazine is filled with interesting articles: a
midnight romp with a Topshop visual merchandiser, surf-inspired
shopping, instructions on how to create a video blog and set up your own
YouTube channel, advice for writing professional reviews, independent
designers, fashion illustration and photography, and much more!

Don't forget to enter to win a $75 gift card to Shopbop.com before May 16th!

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GAM Face and Atlanta Metropolitan Black Chamber of Commerce (AMBCC)

Will you be attending the Black Enterprise Entrepreneur Conference & Expo May 16-19, 2010?
If you have answered no, Let us help you be in two places at once.

Options:
1) Business cards, flyer, samples, promotional materials placed in exclusive gift bag $35*
2) Ad on http://www.gamface.com where pictures of the event will be posted $50**
3) 15 second Audio Ad on one of the event videos $100***

You can purchase your Gift Bag placement He
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The iPad is the Web’s topic du jour; already there are 10,200,000 articles on the device and commentary on whether or not paid digital content will put the publishing industry back in the black.. The iPad offers digital publishers viable options for monetizing content and adding additional revenue streams to their business strategies. Already, over 450,000 iPads have been sold, and users have downloaded more than one million apps from the App Store and 250,000 e-books (the very first day!) from
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Looking for Fashion BLoggers to Join My Network of Fashion BLogs! YOu can feel free to brag about your fashion blog, add links and build traffic to your site. Tell the world about your fashion blog and Learn valuable marketing tips to generate traffic. Our network also lets you start your own fashion blog ,use your existing domain name on our servers or transfer your existing blog from Wordpress, blogger or typepad. Our site is still fairly new, but our Search engine rank is climbing everyday.

I
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