fotymody - Fashion Blogs - Fashion Industry Network

Igor Patokin: mistakes and boons are better to be seen on black-and-white photo

Posted by Foty Mody on May 12, 2010 at 11:37am

“Black-and-white or color images? As a rule, advertising photos are colored, because the color shows properties of objects better. I prefer to do shooting in the nude-style in black-and-white, because volume, light and shades are important on it, and these qualities are better to see on black-and-white photo. Also mistakes and boons are better to be seen on black-and-white photo.Sometimes the portrait is more interesting in black-and-white – probably because of the dramatic effect, which appears

Peter Chyrukhin- hidden character of fashion industry

Posted by Foty Mody on May 7, 2010 at 7:11am

Peter Chyrukhin, psychologist, bioenergetic specialist, suggestologist

I am guided by cognition and self-actualization. It`s important to cognize yourself, because then you can cognize this world.

I still remember my childhood: the big light room and children. Some of them were playing football; others were singing and dancing or playing tennis. There was hue-and-cry, you know… And I felt a stream. Just from that moment, from 6 years old I have the steam of positiveness, energy, sport, move and a

Photographer of fashion story «The Joy of Style» Luca Patrone shares her emotions about photo session

Posted by Foty Mody on April 30, 2010 at 8:45am

“First of all me and my team have met at Marangoni Milano for make-up and styling. When we finished, I had to tell the model about the mood of shootings. It wasn’t so usual! ;) FotyMody set almost crazy mood, and I’ve created the same crazy situations around Milan. Model understood the requirements and we went to the center of galleria Vittorio Emanuele. I asked her to make same crazy poses and to lay on the famous “bull”, where people from all over the world come to make a wish. It was so funny

Costa Kanellos: studio is the place where time is money

Posted by Foty Mody on April 29, 2010 at 9:12am

“I have always preferred doing photo shoots in a studio for the simple reason that I have full control over every aspect. In a world, studio is the place, where time is money – this is very important. I can adjust lighting set ups and outputs, I can change the background, I can control the temperature and move props. Shooting on location or outdoors is also a pleasure, but can be very frustrating at times because there is less control. I can’t control the weather, and it’s more difficult to adju

Olya Boiko about Paris shooting for FotyMody

Posted by Foty Mody on May 5, 2010 at 9:55am

"I enjoyed it a lot! I had a distant dream about shooting against a background of the tower but I never realized it could happen. While the shooting most people – tourists – were trying to make a picture of the process secretly. It was fun to watch them:) Some people were asking questions, some told compliments… In the end of shooting when we were going to the tower “for a kiss” we noticed a beautiful tree and we couldn’t help photographing there:) To tell the truth, it was a terribly cold day b

Renee Jansen: photo can be perfect without Photoshop

Posted by Foty Mody on May 8, 2010 at 8:50am

“Professional photo can be perfect without Photoshop. Photographer should take the a picture as to be ready. He should not think, “Oh, I can recover it in Photoshop later!” The only thing I like to edit in Photoshop is skin, which just must be pure and ideal on the photo”, – Renee Jansen, photographer, www.reneejansen.com, Netherlands

Olga Nemka: harmony in make-up is an ideal

Posted by Foty Mody on May 6, 2010 at 8:47am

“The perfect make-up is unnoticeable make-up. Often we see eyes with well make-up, lips with perfectly put lipstick on them and smoothly layed toner on the face… It`s good, but when all the details of make-up can be seen separately, make-up loses its significance. Harmony in make-up – this is ideal!” – Olga Nemka, make-up artist, www.olganemka.com, Russia

Tatiana Pustinnova - photographer fashion story "New York Fun"

Posted by Foty Mody on May 11, 2010 at 5:43am

All roads lead to New York, and we’ve made a shooting for the second FotyMody issue exactly in this city. The weather must be said wasn’t so sweet. It was rainy and windy day with slush. We have to give ours due to a model because she overcame everything and jumped and run and climbed the fence! Strangely enough but people in this megapolis are not used to the appearance of beautiful girls surrounded with cameras. They gathered round us and made pictures where we were as a background). We heard

Antonina Maricheva: in-demand type of model

Posted by Foty Mody on April 28, 2010 at 5:30am

“In-demand type of model differs from the generally accepted canons of beauty. Often, bright look which you pay attention on the street won`t be popular and needed in the modelling. Model`s face is the one you can draw different images on it, so it shouldn’t have too expressive features. While at the same time model should have strongly pronounced cheekbones and not plump face, clean skin, her eyes must be expressive even without make-up. Height – from 174 cm and hipline – to 90 cm. Thin arms. S

Oksana Bojarinova, stylist of «Adrenaaal Emotions» shootings

Posted by Foty Mody on April 27, 2010 at 4:28am

"This work was my first experience as a stylist of photoshoots (thanks to online fashion magazine FotyMody for this opportunity). So I took this task seriously.
The first idea was to make shootings in the circus, but we decided to give up on it in favour of another not less attractive place for the shootings – hall of distorting mirrors.
It turned out that there is only one company, in Kiev which has four distorting mirrors located in 2×5 meters room. The half of this room is filled with huge boxe

Alina Zhuravlyova: the issue is about styling

Posted by Foty Mody on April 19, 2010 at 4:44am

“Make-up is a very important link in the shooting! Make-up as, for example, Sasha Pivovarova has in some magazine isn't suitable for everyone. Blindly haunting of some image can simply make the “scowl girl” from a model. If we talk about the styling, the flight of imagination is always good. Even if you construct the bucket with chain on someone`s head, the teamwork will always save you. Everything should be interconnected,” - Alina Zhuravlyova, model, www.l-models.com.ua, Ukraine

Nataliya Schelkunova:correct light is the 50% of success

Posted by Foty Mody on April 15, 2010 at 11:02am

“Firstly, good photographer should specify the light correctly. Not without reason is it said, that correct light is the 50% of success. Thanks to the light you can make the beauty girl unattractive and the unattractive girl can become beautiful”, – Nataliya Schelkunova, model, Russia

Artem Melnyk: the difference between photo models and runway models is in time

Posted by Foty Mody on April 14, 2010 at 9:22am

“Model on the runway and model in the studio… The main difference is in time: a model is on the runway for a few seconds, and in the studio – for a few hours! To speak about runway model and photo model in one person, I have to say, that it’s easier to work on the runway for the person who can open up and present himself in a short time. For the person who needs much time to do it, it`s better to work in studio. The main thing is that you should have given this time … There is no doubt that the

Igor Patokin: truthfulness in pictures

Posted by Foty Mody on April 23, 2010 at 5:07am

“Truthfulness in the pictures? It depends on what it is. If i’s about condition; about what is hovering in the air, then the truthfulness is ephemeral: a 6th sense, an intuition, a soul… It isn’t often found in the advertisement. What truthfulness is needed? Try to shoot a shoe truthfully. After all, the truthfulness of heat-shielding properties of winter boot is another kind of truthfulness. This is a quality – a substance that can be described in technical terms: pixels, histograms, color, etc

Igor Kyrylyuk: type designer of FotyMody № 2

Posted by Foty Mody on April 21, 2010 at 5:08am

I have always liked and I still like to take part in different show projects in any role. This time I had a socking great opportunity to create the type for the second issue of FotyMody… Yeah man!) I am not a type designer but I agreed easily! And things start rolling… Under the guidance of Andrеy Goncharenko I began to experiment. I had used up a lot of A4 shits of paper. The process of writing was very emotional and jolly, so the type was expected to be the same. Hurray, we succeed! Everything

Renee Jansen: natural light for a viewer

Posted by Foty Mody on April 20, 2010 at 6:17am

“I prefer shooting on location, because I want the viewer to forget about the fact that it is a photograph. They must forget about the fact that there was a photographer, a make-up artist, a stylist, an art-director, etc. For the same reason I prefer natural-ligth instead of studio-light. I want people to look at a moment, a story, a scene, instead of just a monochrome paper with an image on it”, – Renee Jansen, photographer, www.reneejansen.com, Netherlands

Lena Ivanova: photographer visualizes the thoughts of designer

Posted by Foty Mody on April 26, 2010 at 7:52am

“Selection of the photographer for the fashion-shooting is laborious and unpredictable process... You can fall in love with the master`s works at first sight or you can know each other gradually... But better is to use the cut and try method. Photographer's works can be fashionable and atmospheric, but you need to achieve harmony in work with him. The main thing is to understand each other. And then you look for location together, choose the model and create a world in which the main heroine of

Todd Anthony Tyler, photographer and art-director photoshoots «Shanghai Happiness»

Posted by Foty Mody on April 18, 2010 at 9:17am

"After I was given the brief on the theme of “Fun, Happy” for FotyMody I thought for sometime on how to shoot happy in Shanghai. Daily life in Shanghai is full of action and activities so I took our model to the common streets of the city. I wanted to shoot where every day Shanghai people go and not at the tourist spots. I picked the model in part for her red hair as I also see Shanghai as being very colorful so I wanted the images to have punchy colors. We got lucky on the shooting day as the a

Homer Cusic, agent, model agency Joy Model Management, Milan

Posted by Foty Mody on April 22, 2010 at 5:39am

Where did name of the agency come from?
JOY Men Division has been open for 18 years, and we just opened JOY Women 4 years ago. I believe though that when they opened they just liked the freshness of the name and the meaning of the word... “Joy” is a very beautiful thing, and we have always liked the name!

Does experience or intuition help in your work?
I have to say that both experience and intuition help me in my work. I have been an agent for 24 years, so I do have the knowlege that I have acqui

Viktoriya Gordienko: theatricality of the shows became a thing of the past

Posted by Foty Mody on April 12, 2010 at 8:11am

“Fashion is moving in the direction of practicality and quality of the products. Modern fashionistas estimate tucks, which can stress the waist or make the breast more volume; pleats which can hide a bulging tummy. Theatricality of the shows became a thing of the past. And of course, fashion is still associated with the brands. Louis Vuitton bag from any collection – it is fashionable!»- Victoriya Gordienko, editor-in-chief of the magazine “Good House Keeping”, http://sanomamagazines.com.ua, Ukr

fotymody (118)

Igor Patokin: mistakes and boons are better to be seen on black-and-white photo

Peter Chyrukhin- hidden character of fashion industry

Photographer of fashion story «The Joy of Style» Luca Patrone shares her emotions about photo session

Costa Kanellos: studio is the place where time is money

Olya Boiko about Paris shooting for FotyMody

Renee Jansen: photo can be perfect without Photoshop

Olga Nemka: harmony in make-up is an ideal

Tatiana Pustinnova - photographer fashion story "New York Fun"

Antonina Maricheva: in-demand type of model

Oksana Bojarinova, stylist of «Adrenaaal Emotions» shootings

Alina Zhuravlyova: the issue is about styling

Nataliya Schelkunova:correct light is the 50% of success

Artem Melnyk: the difference between photo models and runway models is in time

Igor Patokin: truthfulness in pictures

Igor Kyrylyuk: type designer of FotyMody № 2

Renee Jansen: natural light for a viewer

Lena Ivanova: photographer visualizes the thoughts of designer

Todd Anthony Tyler, photographer and art-director photoshoots «Shanghai Happiness»

Homer Cusic, agent, model agency Joy Model Management, Milan

Viktoriya Gordienko: theatricality of the shows became a thing of the past

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