Clothing (1831)
"Online Shopping Concerns (ranked in order of most common response to least common response)Fit of itemsHassle of returnsShipping costsQuality of itemsSecurity of entering credit card number onlineFinding right item or shopWrong item(s)/lost item(s)NoneMomFinds Consumer Insight:Online shoppers' primary concern is that an item will not fit and that i
My aspirations in this area, for my toddler girls' line, are high. One aspect of high-quality knit fabrics is that striped knits are yarn-dyed rather than printed.
Having a yarn-dyed fabric custom made for a small boutique line is virtually impossible, be
It's a little puzzling, given the immense popularity of knit fabrics in fashion today, why knit prints are relatively hard to find. Premier fabric designers like Robert Kauffman (pictured), Amy Butler, and Michael Miller all seem to design prints produced exclusively as woven fabrics.Is this because their target market is primarily quilters? Today, with the emergence of so much patchwork in boutique apparel, there would seem to be a growing market for designer knit prints.
At this point, Pixyworl
Gymboree (hairpiece pictured) is clearly a leader in mass-produced hair accessories for little girls. There are also many clever moms producing unique custom hair pieces, selling on etsy or eBay. So, is there room for more?Gymboree seems to have two advantages, besides the obvious cost benefit of mass-production. One is one-stop shopping. Moms shopping online will choose a hairpiece from the same site as the clothing they are buying, if possible, to save on shipping.
Their other advantage is outf
Not too long ago, we were hearing from the fashion world that Pink Is the New Black. But the faddish popularity of the color seems to be fading. The best-selling collection in my toddler girls' boutique line this season has been Flower Power, my only collection without even a hint of pink.Maybe we are sick of pink because, in this economy, Pink Slips are the New Black! Maybe moms shopping little girls' boutiques are looking for something very unique, and they feel that pink for little girls is t
Even for women's clothing, I've found significant variation between brands. But in the children's clothing I buy, sizing is all over the map!!
In shopping for my boys (aged 7 and 9) I've found that the smaller brands tend to run on the smaller side. Gap Kids is long in the legs, good in the arm le
Now, it's interesting to me that we have a term for this now, as if being a mom pursuing a career from home were a brand new phenomenon. As far as I can see, most moms throughout the centuries have been WAHMs.
Take the biblical ideal woman, described in Proverbs 31: "She sees that her trading is pro
After all, I have a science background and two little girls to try out all my products on... and have already produced some cool products they love to use.
Bad News: Suppose I wanted to start with a test run of 100 units of product. I've investigated bare-bones packaging costs, and for this quantity they soar to $2.50 plus per unit. (See Labels Stickers and More and Midwest Bottles.) Multiply by 2 to get wholesale cost, 2 again
When I did my first manufacturing run for Pixyworld last year, I tried to choose colors that would appeal not just to me personally, but to a wide range of customer tastes. For example, I had learned, through selling custom outfits on eBay, that in toddler girls' clothes, pink just sells. As an Autumn, I can't wear pink at all, so it's not a color I naturally gravitate to. (Though it looks gorgeous on my little Summery 4-year-old!)
At any rate, I had to let myself go on just one collection. For F
While doing the webmastering for Boutique Baby Toddler & Little Girls' Clothes by Pixyworld, I have joined quite a few of them. They are, of course, a free inbound link to my site. Hopefully they are also a little bit of advertising, allowing visitors to see a banner and description of my site.
But here's the catch: My theory is that you pretty much have to be on page one for your link to be found by google; also, you have to be on page one for y
I might say the same for my design studio, the wellspring of Pixyworld children's fashion, should it ever be accused of being... shall we say, less than tidy? I had to admit to finding a large piece of unused marker paper the other day, after having made do without any (thinking I'd run out) for several days of pattern making.
But I like to class myself as "artistic" (as if that somehow
The ability to put images on clothing has opened up new vistas of fun and personal expression, both for adults and children. Printed fabrics and printed tee-shirts are so ubiquitous now that we take them for granted. But my favorites, especially for children's clothing, are embroidery and applique -- two methods that give an image a special texture and style that really makes it pop.
Embroidery Library has great examples of both. With embroidery, there is the possibility for almost limitless deta
However, we've been getting more and more wholesale inquiries, and it's caused us to take another look at the potential
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