Fashion Blogs

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Protection From Brand Infection

Posted by CMO Council on May 14, 2009 at 5:30pm
The Chief Marketing Officer Council released an intriguing study this week called "Protection From Brand Infection." The report involved a study of more than 300 senior-level marketers from various B2C and B2B sectors.A new study by the CMO (Chief Marketing Officer) Council on the impact of counterfeiting and other brand infringement found that marketers are scrambling -- playing catch up to crooks and counterfeiters who are way ahead in employing increasingly sophisticated techniques to dupe an
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Protection From Brand Infection

Posted by CMO Council on May 14, 2009 at 5:30pm
The Chief Marketing Officer Council released an intriguing study this week called "Protection From Brand Infection." The report involved a study of more than 300 senior-level marketers from various B2C and B2B sectors.A new study by the CMO (Chief Marketing Officer) Council on the impact of counterfeiting and other brand infringement found that marketers are scrambling -- playing catch up to crooks and counterfeiters who are way ahead in employing increasingly sophisticated techniques to dupe an
Read more…

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