retailing (4)

Online Clothing Sales: Return Policy Matters!

When I was considering advertising my little girls' clothing line on Momfinds.com, I ran across a very interesting snippet on their advertising page:

"Online Shopping Concerns (ranked in order of most common response to least common response)Fit of itemsHassle of returnsShipping costsQuality of itemsSecurity of entering credit card number onlineFinding right item or shopWrong item(s)/lost item(s)NoneMomFinds Consumer Insight:Online shoppers' primary concern is that an item will not fit and that i
Read more…

Online Clothing Sales: Return Policy Matters!

When I was considering advertising my little girls' clothing line on Momfinds.com, I ran across a very interesting snippet on their advertising page:

"Online Shopping Concerns (ranked in order of most common response to least common response)Fit of itemsHassle of returnsShipping costsQuality of itemsSecurity of entering credit card number onlineFinding right item or shopWrong item(s)/lost item(s)NoneMomFinds Consumer Insight:Online shoppers' primary concern is that an item will not fit and that i
Read more…

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