A promotional code or promo code is a series of numbers and / or letters communicated to a potential customer, allowing him to benefit from a reduction or an advantage. Let's review the types and conditions for framing this sales development and customer retention tactic .
Here are our top 5 best practices for an advertiser using promotional codes.
1. Appear on as many discount coupon sites as possible
Numerous studies report that 50% of e-commerce customers use promo codes.
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