HAYLEY PHELAN: What's the function of fashion?
SIMON PORTE JACQUEMUS: Fashion is poetry. It's a way to tell a story, to say something in this world, because you always send a message with what you wear.
PHELAN: Yet, fashion is also a business.
JACQUEMUS: Absolutely. I sell poetry. For me, there is no point in fashion if you don't sell. That is why what you see in my runway shows is what we sell. I like to have that transparency. Now with Instagram and social media, people see a fashion show and the