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1. You can make “the effect of expressive eyes” much more expressive! Using the dark and light shadows! Of course, the Lifesaver which has name Mascara also will help us. Voilà! And if the model can`t boast of thick eyelashes, we have the only salvation (which probably was created by good men), and it is – yes, yes- false eyelashes!2. Do you have to make several images? Then the make-up with usage of a standard technique is exactly not your friend. When we talk about the fashion image, we should
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Serg Samonov: photographer's “own” model

“Each photographer has options to "own" model. “My” model is the one, who never looks straight at the camera and don`t wait breathless me to press the shutter button! In addition “my” model is a person who are easy to get in touch with. She is beautiful in body and soul. Like me, she should know what she wants from the shoot!”- Serg Samonov, photographer, www.samonovbrothers.com, Ukraine
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“Fashion blogs are an ideal and useful alternative to glance. Fashion blogger is a reviewer, who becomes a critic sooner or later. Of course, he writes about his likings and about “necessary information” in correlation 50 to 50. If blogger has a desire to attract more users, he posts the information that is topical for fashion world at present. But that information, which he likes to write about, can be much more interesting, plus the unique content always adds popularity to your blog! At last,
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"We made our shooting near Big Ben. It’s very crowded because there is anunderground and this is a centre. The main trouble was to wait untileveryone will pass us, so that no one could get into the objective withcoffee or part of a face. That’s why we couldn’t express emotions. I wasdepressed cause I arrived from Cambridge and it was rainy and foggy inLondon. We couldn’t see anything through it…
Then we found a cabin round the corner and model relaxed because therewas no one there. And at that mo
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Daria Lisihina: backups of make-up

“There are two types of models. Universal with whom you can make any image. And not universal – only one image suits to them. It happens: you plan to make-up a girl, for example, with azure shades, but this make-up does not fit her. So! If “azure shades” don`t suit to your model, do not make such make-up! Why do you have to insist on something and lose time and get a “mediocre picture” eventually? It is better to do some backups of make-up and realize them!” – Daria Lisihina, stylist and photogr
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«Men`s Fashion» and show-room «Li-Lu» raffle off the Diesel sport shirts from sensational campaign “BE STUPID”! The promotional campaign of BE STUPID is called to refresh the main values of Diesel – be brave and funky! They are calling to live, risk and create. BE STUPID! – It’s an appeal! If you are not afraid to be not like all the others, stand out from the crowd, these brand sport shirts with provocative titles are for you!
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“Black-and-white or color images? As a rule, advertising photos are colored, because the color shows properties of objects better. I prefer to do shooting in the nude-style in black-and-white, because volume, light and shades are important on it, and these qualities are better to see on black-and-white photo. Also mistakes and boons are better to be seen on black-and-white photo.Sometimes the portrait is more interesting in black-and-white – probably because of the dramatic effect, which appears
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All roads lead to New York, and we’ve made a shooting for the second FotyMody issue exactly in this city. The weather must be said wasn’t so sweet. It was rainy and windy day with slush. We have to give ours due to a model because she overcame everything and jumped and run and climbed the fence! Strangely enough but people in this megapolis are not used to the appearance of beautiful girls surrounded with cameras. They gathered round us and made pictures where we were as a background). We heard
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“I have always preferred doing photo shoots in a studio for the simple reason that I have full control over every aspect. In a world, studio is the place, where time is money – this is very important. I can adjust lighting set ups and outputs, I can change the background, I can control the temperature and move props. Shooting on location or outdoors is also a pleasure, but can be very frustrating at times because there is less control. I can’t control the weather, and it’s more difficult to adju
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“First of all me and my team have met at Marangoni Milano for make-up and styling. When we finished, I had to tell the model about the mood of shootings. It wasn’t so usual! ;) FotyMody set almost crazy mood, and I’ve created the same crazy situations around Milan. Model understood the requirements and we went to the center of galleria Vittorio Emanuele. I asked her to make same crazy poses and to lay on the famous “bull”, where people from all over the world come to make a wish. It was so funny
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"I enjoyed it a lot! I had a distant dream about shooting against a background of the tower but I never realized it could happen. While the shooting most people – tourists – were trying to make a picture of the process secretly. It was fun to watch them:) Some people were asking questions, some told compliments… In the end of shooting when we were going to the tower “for a kiss” we noticed a beautiful tree and we couldn’t help photographing there:) To tell the truth, it was a terribly cold day b
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“Professional photo can be perfect without Photoshop. Photographer should take the a picture as to be ready. He should not think, “Oh, I can recover it in Photoshop later!” The only thing I like to edit in Photoshop is skin, which just must be pure and ideal on the photo”, – Renee Jansen, photographer, www.reneejansen.com, Netherlands
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“Selection of the photographer for the fashion-shooting is laborious and unpredictable process... You can fall in love with the master`s works at first sight or you can know each other gradually... But better is to use the cut and try method. Photographer's works can be fashionable and atmospheric, but you need to achieve harmony in work with him. The main thing is to understand each other. And then you look for location together, choose the model and create a world in which the main heroine of
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Olga Nemka: harmony in make-up is an ideal

“The perfect make-up is unnoticeable make-up. Often we see eyes with well make-up, lips with perfectly put lipstick on them and smoothly layed toner on the face… It`s good, but when all the details of make-up can be seen separately, make-up loses its significance. Harmony in make-up – this is ideal!” – Olga Nemka, make-up artist, www.olganemka.com, Russia
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Antonina Maricheva: in-demand type of model

“In-demand type of model differs from the generally accepted canons of beauty. Often, bright look which you pay attention on the street won`t be popular and needed in the modelling. Model`s face is the one you can draw different images on it, so it shouldn’t have too expressive features. While at the same time model should have strongly pronounced cheekbones and not plump face, clean skin, her eyes must be expressive even without make-up. Height – from 174 cm and hipline – to 90 cm. Thin arms. S
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"This work was my first experience as a stylist of photoshoots (thanks to online fashion magazine FotyMody for this opportunity). So I took this task seriously.
The first idea was to make shootings in the circus, but we decided to give up on it in favour of another not less attractive place for the shootings – hall of distorting mirrors.
It turned out that there is only one company, in Kiev which has four distorting mirrors located in 2×5 meters room. The half of this room is filled with huge boxe
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Alina Zhuravlyova: the issue is about styling

“Make-up is a very important link in the shooting! Make-up as, for example, Sasha Pivovarova has in some magazine isn't suitable for everyone. Blindly haunting of some image can simply make the “scowl girl” from a model. If we talk about the styling, the flight of imagination is always good. Even if you construct the bucket with chain on someone`s head, the teamwork will always save you. Everything should be interconnected,” - Alina Zhuravlyova, model, www.l-models.com.ua, Ukraine
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Igor Patokin: truthfulness in pictures

“Truthfulness in the pictures? It depends on what it is. If i’s about condition; about what is hovering in the air, then the truthfulness is ephemeral: a 6th sense, an intuition, a soul… It isn’t often found in the advertisement. What truthfulness is needed? Try to shoot a shoe truthfully. After all, the truthfulness of heat-shielding properties of winter boot is another kind of truthfulness. This is a quality – a substance that can be described in technical terms: pixels, histograms, color, etc
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“Model on the runway and model in the studio… The main difference is in time: a model is on the runway for a few seconds, and in the studio – for a few hours! To speak about runway model and photo model in one person, I have to say, that it’s easier to work on the runway for the person who can open up and present himself in a short time. For the person who needs much time to do it, it`s better to work in studio. The main thing is that you should have given this time … There is no doubt that the
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