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“A model is really at the 1st place in the fashion shooting creation. Even photographer-beginner can make good shots with professional model. Model is a person who should “see” a shot. It isn`t easy to learn how to do it. But you can learn: don`t be afraid of experiments, agree to embody crazy ideas, glean experience, break the rules and enjoy every minute of your work!” – Daria Lisikhina, stylist and photographer, www.vixen-art.ru, Russia, for FotyMody.com.
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Konstantin Lelyak: three rules of photography.

“I have my own three rules of photography. The first: photography is art and it should keep being art independently of its commercial aspect. The second: it doesn`t matter with what camera you shoot, because the main thing is skills to use it. The third: the photo`s quality is formed by the presence of “technical fails” and by the emotional component. If a photo has evident defects or it is “dead” by emotions you have only one thing to do – put it into trash box!” – Konstantin Lelyak, photograph
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Alexander Vasilyev: shooting is a subtle matter

“The ideal shooting of brand advertising campaign is an incarnation of creative and technical factors at the day, hour or second of the shooting. You should understand that there is no such notion as “the face of the brand’, because the shooting is a subtle matter, which is created by your inner sensations. The selection of the shooting crew is based on my creative feelings, on my fantasies”, - Alexander Vasilyev, designer, www.vasilyev.co.ua, Ukraine, for FotyMody. What do you think about it?
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“The fashion industry is a multi-billion dollar business. The adds and images you look at in the pages of your favorite publications are designed to make you want to buy the products. Half of the fashion magazine is adds shot in a very provocative and beautiful way, so it is definitely for advertising. When I open a magazine I am always interested in the photo shoots and artistic content. I am pleased when I find that there are stylish, inventive images to capture my imagination and fuel my fant
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“Extreme shootings probably are the most exciting and reward as you have to work with Mother Nature and whatever the weather throws at you. For example, shooting in the ocean while its raining and freezing is very painful but at the same time its challenging and the shots are unreal. That`s why a model shouldn`t be afraid of anything!” - Melanija Kozulin, model, Australia, for FotyMody.
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“Fashion Photography is an art that becomes effective advertising because it touches our emotions. When I look at awesome fashion photography I think to myself, “I want to be her!” The style, the setting, the way the clothes fit perfectly. This creates the vision, that really expresses what the designer and stylist have created. Fashion Photography is the best asset in fashion and marketing as a whole!” – Carolyn Sylvester, editor-in-chief, www.stilomag.com, www.mmadmoda.com, USA, for FotyMody.
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So Matveeva: the man`s face is construction

“The man`s face is a kind of construction. Often it is imperfect, often – very original. When you make make-up, you should always start out from this construction and work in the line of ideal (as you imagine and see this ideal). That`s why face displays properly in that make-up which is made deliberately”, – So Matveeva, stylist & make-up artist, www.fafastudio. com.ua, Ukraine
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“Scout should be well informed about world tendencies. To know the criteria for selection of models in one or another country. To distinguish the in-demand type of model. Of course, scout should be a psychologist and be able to get on the right side of model and client. He should be able to make model fell successful and create the working mood for her. Also he should use the individual approach for each model”, – Antonina Maricheva, director of international model agency MAGIC Models, Ukraine
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So Matveeva: skin “eats up” shadows

“Make-up faults can lead to many minuses on the photo. When you work with the model for the first time, it often happens that the skin “eats up” the shadows. This is visible on the photo only. If you don`t moisten the skin before make-up in winter, then the face can be covered with peel and it will be noticeable too. Insufficient made-up skin always gives spots on the camera!” – So Matveeva, stylist & make-up artist, sostylish.com.ua, Ukraine
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1. You can make “the effect of expressive eyes” much more expressive! Using the dark and light shadows! Of course, the Lifesaver which has name Mascara also will help us. Voilà! And if the model can`t boast of thick eyelashes, we have the only salvation (which probably was created by good men), and it is – yes, yes- false eyelashes!2. Do you have to make several images? Then the make-up with usage of a standard technique is exactly not your friend. When we talk about the fashion image, we should
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Serg Samonov: photographer's “own” model

“Each photographer has options to "own" model. “My” model is the one, who never looks straight at the camera and don`t wait breathless me to press the shutter button! In addition “my” model is a person who are easy to get in touch with. She is beautiful in body and soul. Like me, she should know what she wants from the shoot!”- Serg Samonov, photographer, www.samonovbrothers.com, Ukraine
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Daria Lisihina: backups of make-up

“There are two types of models. Universal with whom you can make any image. And not universal – only one image suits to them. It happens: you plan to make-up a girl, for example, with azure shades, but this make-up does not fit her. So! If “azure shades” don`t suit to your model, do not make such make-up! Why do you have to insist on something and lose time and get a “mediocre picture” eventually? It is better to do some backups of make-up and realize them!” – Daria Lisihina, stylist and photogr
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“Fashion blogs are an ideal and useful alternative to glance. Fashion blogger is a reviewer, who becomes a critic sooner or later. Of course, he writes about his likings and about “necessary information” in correlation 50 to 50. If blogger has a desire to attract more users, he posts the information that is topical for fashion world at present. But that information, which he likes to write about, can be much more interesting, plus the unique content always adds popularity to your blog! At last,
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"We made our shooting near Big Ben. It’s very crowded because there is anunderground and this is a centre. The main trouble was to wait untileveryone will pass us, so that no one could get into the objective withcoffee or part of a face. That’s why we couldn’t express emotions. I wasdepressed cause I arrived from Cambridge and it was rainy and foggy inLondon. We couldn’t see anything through it…
Then we found a cabin round the corner and model relaxed because therewas no one there. And at that mo
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«Men`s Fashion» and show-room «Li-Lu» raffle off the Diesel sport shirts from sensational campaign “BE STUPID”! The promotional campaign of BE STUPID is called to refresh the main values of Diesel – be brave and funky! They are calling to live, risk and create. BE STUPID! – It’s an appeal! If you are not afraid to be not like all the others, stand out from the crowd, these brand sport shirts with provocative titles are for you!
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“Black-and-white or color images? As a rule, advertising photos are colored, because the color shows properties of objects better. I prefer to do shooting in the nude-style in black-and-white, because volume, light and shades are important on it, and these qualities are better to see on black-and-white photo. Also mistakes and boons are better to be seen on black-and-white photo.Sometimes the portrait is more interesting in black-and-white – probably because of the dramatic effect, which appears
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“First of all me and my team have met at Marangoni Milano for make-up and styling. When we finished, I had to tell the model about the mood of shootings. It wasn’t so usual! ;) FotyMody set almost crazy mood, and I’ve created the same crazy situations around Milan. Model understood the requirements and we went to the center of galleria Vittorio Emanuele. I asked her to make same crazy poses and to lay on the famous “bull”, where people from all over the world come to make a wish. It was so funny
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