The Rockport Company proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women’s Hockey captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February.
In connection with Cassie’s ambassadorship, Rockport will launch a limited edition women’s Lorraine rain boot tha
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Onthe heels of the East Coast unveiling of a specialized apparel collectioninspired by the international character PUCCA during New York Fashion Week,Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coastlaunch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd.The PUCCA capsule collection, making its much-anticipated U.S. debut thismonth, is based on the character from South Korea who has gained wildpopularity in Europe and Asia.
Attracting a host of Hol
IconixBrand Group, Inc. unveiled its spring 2010 marketing campaign for its juniorbrand, Candie's, which is exclusively available at Kohl's Department Storesand Kohls.com. The campaign entitled, "Britney Spears Through The Lens,"showcases international superstar Britney Spears as seen through the lens ofthree famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson.Each iconic photographer shot Spears at Paramount Studios in Hollywood latelast year.
Britney Spears commented, "Ann
Fibre2Fashion has bagged the number-20 rank and is the only other website from Asia, under the category of textile, apparel, and fashion, to be selected in the elite list of top 30 businesses in ‘B2B Online Media’, by ‘Research & Markets’.It is a proud moment for Fibre2fashion, one of the world’s largest online B2B platforms for the global textiles, apparel and fashion vertical, to be counted amongst the top 30 businesses in ‘B2B Online Media’ ranking by the world’s largest market research sourc
The upcoming APLF Materials Manufacturing & Technology (APLF - MM&T) takes place March 29 – 31 2010, at the Hong Kong Convention & Exhibition Centre (HKCEC), Wanchai, Hong Kong.Opportunities always abound in times of economic crisis. Today businesses worldwide are turning their attention to the thriving Asian market – and to China in particular.To assist that process and to offer a professional business platform for those in the field of raw materials -- leather and other fabrics, components and
Avon Products, Inc. announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon's latest scent -- a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months."I'm very proud to b
The debut and immediate success of lOVE has lead to the introduction of lOVE shoes. The shoe line includes 18 styles of fun, flirty, and night on the town ready heels. Like the introduction of the lOVE special occasion, lOVE shoes are appropriate for any occasion whether it be that special day or simply to dress up an outfit.Colors available are the same colors used in the lOVE collection including: ivory, blueberry, and eggplant (black, grey, gold, and patent leather are also available). The li
Superstylish celebrity mom Sarah Jessica Parker was spotted out and about in New York this weekend with husband Matthew Broderick and their six-month-old twin girls, Marion and Tabitha. The girls looked adorable in matching fuzzy pink onesies, and they were both wearing the cold-weather baby accessory of the season, the LibraKnits Re sa Cap.In fact, fashion forward moms all over the country are choosing LibraKnits hats to keep their babies cozy and stylish. This unique company is offering only t
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