If statistics be trusted, most of you out there have a mobile device with an Internet browser. Fun, right? So, for retailers, it makes sense to use our iPhone or Crackberry addictions as a way to drive online traffic and sales right? Well, according to study in WWD, although most brands have jumped on the e-commerce bandwagon, many fashion retailers are slow to launch mobile-commerce (or “m-commerce”) strategies. Nearly two-thirds of those in the study are either in the early stages of developing a mobile app or don’t have one at all. Yeah, we’re scratching our heads too. (more…)
Retailers Are Slow To Jump From E-Commerce To “M-Commerce”
Posted by Afingo Fashion on June 29, 2010 at 3:30pm
Tags:
E-commerce,
Fashion,
Iphone,
Shopping,
WWD,
applications,
devices,
fashion,
iPhone,
lustr,
m-commerce,
mobile,
mobile-commerce,
retail,
retailers,
techonology