It seems to me, based on all of the feedback I get from photographers around the world, that there is more attention placed on the post production segment of the production process than the pre-production preparation for the photo shoot.
I can appreciate the importance of the post production, as so much of what has been done gets realized in the digital retouching phase. However, what I have found, is that if as much of what can be realized for the shoot is done in pre-