Fashion Blogs

online publishing (2)

Interview: Luxury Publishing Goes Digital

Posted by Macala Wright on October 28, 2009 at 3:08pm
Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.Digital media’s emerging prevalence to the fashion industry has made me contemplate the effects on more traditional mediums. Luxury brands are decreasing their print advertising budgets; because of this, there’s been a wave of publication closures and staffing cuts. Magazines such as Vogue
Read more…

Interview: Luxury Publishing Goes Digital

Posted by Macala Wright on October 28, 2009 at 3:08pm
Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.Digital media’s emerging prevalence to the fashion industry has made me contemplate the effects on more traditional mediums. Luxury brands are decreasing their print advertising budgets; because of this, there’s been a wave of publication closures and staffing cuts. Magazines such as Vogue
Read more…

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