luxury marketing (12)

Hermès Will Not Give Way To Masstige

hermes_1259705218.jpg&w=418

Amidst the current economic crisis, Hermès has stood out as a brand that’s weathering the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) is staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will s
Read more…
Can luxury retailers create a real-time connection with customers that fuels online and in-store sales? We think it is completely doable.December’s O Magazine article, Paging Dr. Twitter, discussed how medical centers are using Twitter to stay in touch with patients by alerting patients to possible medicine interactions, sending H1N1 updates and scheduling appointments. Brain surgeons in Britain have harnessed Twitter as a teaching tool to educate students and find donors for patients needing tr
Read more…
As the luster of luxury goods fades in Japan, luxury brands are expanding their presence and retail locations in China and other parts of Asia. It seems China will be the luxury industry’s shining beacon of hope.China’s 6 billion euro ($8 billion) luxury market accounts for just 3 percent of global sales; China (along with Brazil) is projected to be the fastest-growing luxury markets through 2012, according to consulting firm Bain & Co. The firm also predicted that luxury sales would grow 10% in
Read more…

Interview: Luxury Publishing Goes Digital

Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.Digital media’s emerging prevalence to the fashion industry has made me contemplate the effects on more traditional mediums. Luxury brands are decreasing their print advertising budgets; because of this, there’s been a wave of publication closures and staffing cuts. Magazines such as Vogue
Read more…

Estee Lauder's Social Media Outreach

kunur-after-101609.jpgEarlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast. The event produced shots that women could use for their online profiles. This past weekend, AdAge reporter, Kunur Patel, experienced the Estee Lauder event first hand.The event shows how luxury beauty br
Read more…

Fashion Marketing Links

Here’s what has our attention this week:* Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes its competitors. Something to think about.* Six Degree Clothing – a sustainable fashion line (found via LadyLux.com), I love the label and Six Degree’s brand identity and their message (see photo to the left). “No Bad Stuff” including sweat factory labor, toxic dyes or miscellaneous carcinogens.* How To Sustain & Mar
Read more…

Hermès Will Not Give Way To Masstige

hermes_1259705218.jpg&w=418

Amidst the current economic crisis, Hermès has stood out as a brand that’s weathering the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) is staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will s
Read more…
Can luxury retailers create a real-time connection with customers that fuels online and in-store sales? We think it is completely doable.December’s O Magazine article, Paging Dr. Twitter, discussed how medical centers are using Twitter to stay in touch with patients by alerting patients to possible medicine interactions, sending H1N1 updates and scheduling appointments. Brain surgeons in Britain have harnessed Twitter as a teaching tool to educate students and find donors for patients needing tr
Read more…
As the luster of luxury goods fades in Japan, luxury brands are expanding their presence and retail locations in China and other parts of Asia. It seems China will be the luxury industry’s shining beacon of hope.China’s 6 billion euro ($8 billion) luxury market accounts for just 3 percent of global sales; China (along with Brazil) is projected to be the fastest-growing luxury markets through 2012, according to consulting firm Bain & Co. The firm also predicted that luxury sales would grow 10% in
Read more…

Estee Lauder's Social Media Outreach

kunur-after-101609.jpgEarlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast. The event produced shots that women could use for their online profiles. This past weekend, AdAge reporter, Kunur Patel, experienced the Estee Lauder event first hand.The event shows how luxury beauty br
Read more…

Interview: Luxury Publishing Goes Digital

Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.Digital media’s emerging prevalence to the fashion industry has made me contemplate the effects on more traditional mediums. Luxury brands are decreasing their print advertising budgets; because of this, there’s been a wave of publication closures and staffing cuts. Magazines such as Vogue
Read more…

Fashion Marketing Links

Here’s what has our attention this week:* Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes its competitors. Something to think about.* Six Degree Clothing – a sustainable fashion line (found via LadyLux.com), I love the label and Six Degree’s brand identity and their message (see photo to the left). “No Bad Stuff” including sweat factory labor, toxic dyes or miscellaneous carcinogens.* How To Sustain & Mar
Read more…

PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.

Follow the Fashion Industry Network Rules.

It is always a good time to review fabulous fashion.

 

Hot topics of possible interest:

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.