luxury brands (4)
Earlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast. The event produced shots that women could use for their online profiles. This past weekend, AdAge reporter, Kunur Patel, experienced the Estee Lauder event first hand.The event shows how luxury beauty br
Earlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast. The event produced shots that women could use for their online profiles. This past weekend, AdAge reporter, Kunur Patel, experienced the Estee Lauder event first hand.The event shows how luxury beauty br
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