In April, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking and redefining the relationship that it had with its customer.To accomplish this, understand that:1. Customers are multi-brand loyal. Listen to what the costumer wants and have to give it to them. If they think you’re listening to their needs and their wants; they’ll come to yo
In April, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking and redefining the relationship that it had with its customer.To accomplish this, understand that:1. Customers are multi-brand loyal. Listen to what the costumer wants and have to give it to them. If they think you’re listening to their needs and their wants; they’ll come to yo
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