personalization (8)

The Future of Fashion

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) and The Future of Fashion. I love her personal, connective writing style, how she uses her own experiences as examples and how she questions the ways fashion business will be conducted in the future.In her writing, Corlanteanu makes a few marketing related poin
Read more…
Celebrities have mainstreamed Twitter almost overnight. Not just individuals, but big entertainment brands like Sony, Universal and Warner Bros. Even Oprah has managed overnight success. B.L. Ochman has written the first intelligent and factual reasons why companies or individuals shouldn’t tweet. – MacalaHere Article In Ad Age is reprinted below in it’s entirety, you can’t summarize this any better.Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doub
Read more…

Brands Rethink Marketing Strategy

inside-retail-boutique-200451534-001.jpgIn April, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking and redefining the relationship that it had with its customer.To accomplish this, understand that:1. Customers are multi-brand loyal. Listen to what the costumer wants and have to give it to them. If they think you’re listening to their needs and their wants; they’ll come to yo
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The Piperlime Experience

ordered new running shoes from Piperlime last week, Brooks Addiction in a 6.5B. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened t
Read more…

The Future of Fashion

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) and The Future of Fashion. I love her personal, connective writing style, how she uses her own experiences as examples and how she questions the ways fashion business will be conducted in the future.In her writing, Corlanteanu makes a few marketing related poin
Read more…
Celebrities have mainstreamed Twitter almost overnight. Not just individuals, but big entertainment brands like Sony, Universal and Warner Bros. Even Oprah has managed overnight success. B.L. Ochman has written the first intelligent and factual reasons why companies or individuals shouldn’t tweet. – MacalaHere Article In Ad Age is reprinted below in it’s entirety, you can’t summarize this any better.Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doub
Read more…

Brands Rethink Marketing Strategy

inside-retail-boutique-200451534-001.jpgIn April, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking and redefining the relationship that it had with its customer.To accomplish this, understand that:1. Customers are multi-brand loyal. Listen to what the costumer wants and have to give it to them. If they think you’re listening to their needs and their wants; they’ll come to yo
Read more…

The Piperlime Experience

ordered new running shoes from Piperlime last week, Brooks Addiction in a 6.5B. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened t
Read more…

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