Fashion Blogs

Lena Ivanova: photographer visualizes the thoughts of designer

Posted by Foty Mody on April 26, 2010 at 7:52am
“Selection of the photographer for the fashion-shooting is laborious and unpredictable process... You can fall in love with the master`s works at first sight or you can know each other gradually... But better is to use the cut and try method. Photographer's works can be fashionable and atmospheric, but you need to achieve harmony in work with him. The main thing is to understand each other. And then you look for location together, choose the model and create a world in which the main heroine of your collection exists. In a word, photographer visualizes those things, which are in the designer`s head. It's difficult, but so fascinating!” - Lena Ivanova, designer, www.lenaivanova.com, Ukraine
Tags: designer, fashion, fotymody, photo, photographer

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