Fashion Blogs

Igor Patokin: truthfulness in pictures

Posted by Foty Mody on April 23, 2010 at 5:07am

“Truthfulness in the pictures? It depends on what it is. If i’s about condition; about what is hovering in the air, then the truthfulness is ephemeral: a 6th sense, an intuition, a soul… It isn’t often found in the advertisement. What truthfulness is needed? Try to shoot a shoe truthfully. After all, the truthfulness of heat-shielding properties of winter boot is another kind of truthfulness. This is a quality – a substance that can be described in technical terms: pixels, histograms, color, etc. This is also a truthfulness of a picture – what a thick fur and sturdy leather has this shoe!” – Igor Patokin, photographer, http://www.photo.sagit.ru, Russia

fashion, fotymody, photo, photographer

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