Onthe heels of the East Coast unveiling of a specialized apparel collectioninspired by the international character PUCCA during New York Fashion Week,Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coastlaunch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd.The PUCCA capsule collection, making its much-anticipated U.S. debut thismonth, is based on the character from South Korea who has gained wildpopularity in Europe and Asia.
Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” thered-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes,actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-popsinger Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. andcreator/founder of PUCCA.
The PUCCA-inspired apparel includes pieces from noted fashion designers, eachwith an eye for flair and creativity, who were chosen by Curve Boutique ownerNevena Borissova to interpret the character through their own distinct visionsand styles. Comprising the capsule collection are stunning designs from Preen,Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.Oand jewelry by Erickson Beamon.
Curve will showcase the PUCCA fashions exclusively throughout the spring.Additionally, the designs can be viewed on the PUCCA Facebook page.
Originally introduced online, PUCCA debuted as a series of Flash-animatedshorts produced by VOOZ and quickly became a true cultural phenomenon. Knownfor its “silent comedy” factor, PUCCA creates humor with almost no spokenwords mixed with a strong universal theme of love.
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