This yearning for life for the rich world has never disappeared, but those too LOGO is not flaunt wealth as aggressive as originally had. This phenomenon was particularly evident in accessories, both Victoria Beckham niche brands such as Céline and his ilk, or the first line of giants, and their accessories are all designed to quietly tell you: No LOGO can be identified out of style, is the really clever.
American fashion designer L'Wren Scott have this deep feeling: "I am not a believer LOGO When the elegant part of a brand culture will naturally return to lead the design of high-quality fashion products themselves, giving out of focus and reliable brand. "She mentioned his new bag Lula, to his mother's name, the appearance of any brand logo, brand and limited information is marked in the lining, comfortable leather bags make sense like an old friend, "can be a time to accompany you to attend important occasions."
Understandably, when the LOGO from accessories like bags removed, our eyes can focus more directly the product itself emphasized individuality and quality. During the recession, Hermès has always been a few classic designs to continue a quarter after quarter, was rather Chongrubujing taste. With the bags that do not have LOGO, Hermès has been in the first half of the profit growth of 50% of madness, and 400 new employees to prepare enrollment.
Many fashion people will comment on the growth of the low-key luxury market as maturity. LVMH executives still Jean-Marc Loubier before opened in Hong Kong investment company has acquired the Belgian luxury leather goods brand Delvaux80% of the shares, Lao Beier admitted that he valued the LOGO genes outside the brands. "The company's size is not large, there is an excellent and accurate positioning of the brand genes - in front of these key elements, LOGO but superfluous." In the past year, the brand has achieved considerable sales growth.
President of the Italian leather goods brand Emanuele Carminati Molina said, according to his observation, "More and more luxury-depth understanding of the rich content found in the fun." When many brands have to adjust strategies to adapt to the global recession, Valextra, in turn tap the brand's own content. In the absence of LOGO's new series of Isis, these stylish bags with their own profile with fabric to form their own style, to bring new value to the brand. Over the past two years, such as Milan, Tokyo and New York big cities, the brand's sales growth more than doubled, and in Europe, Asia, and eventually opened out of the 14 new stores.
Italian leather goods brand Tod's president Diego Della Valle is not a LOGO from a fan. In Tod's new bag series, LOGO imprint pattern is just a way to show the cortex. Dailaweier that "without betraying the brand under the premise of quality, highly Analysis of the degree of growth for the brand in terms of goods is a powerful oxidizer, especially for emerging markets." Similarly, this year, pushing the hot Chanel new series Boy bags, and no seam on the classic lozenge, there is no embedded double-C logo, view it on todes online.
"When I joined Bottega Veneta, I immediately remove any distracting design, allow people to focus on the product itself." Designer Tomas Maier always write to the traditional design clear relationship, he admitted, this is really stylish way to do subtraction requires considerable courage, but it is the brand most need to complete the task. "In my opinion, Bottega Veneta's powerful short-lived and short-lived trend had nothing to do." Belstaff canvas bags 561 also classic style handbags in your mind.
Liberty of London department store business love Jacobs, director of Intel (Ed Burstell) that, NO LOGO is the brand for the sluggish market adjustments made. "When the brand's tight budget, more value will be put into the bag to the classic design help brands stand the test of time."
Similarly, United Kingdom Harrods' department store accessories and jewelry director Serena Abigail (Abigail Rainer) also said that the market for Céline, Tod's, Victoria Beckham and Nancy Gonzalez growing popular of these brands also reflects "more and more people began to pursue the design of simple and perseverance, and focus on neat craftsmanship and materials. "
Of course, no LOGO disount disigner handbags does not mean that people hate or do not need to buy are still hopeful to be recognized by the idea, just do not want to expose this idea is far too straightforward. "Even in LOGO frenzy continued for decades, Hong Kong, it also has subtle side." Retailer Lane Crawford fashion director Sarah Rutson said, "More and more people realize that, in addition to bag above the obvious LOGO, to identify from the styles and designers on the fashion lovers from someone superior. in some respects, it also protects the exclusive luxury and mystery. "
"When a woman get a limited edition luxury, what comes next is the praise and envy of people around. Who needs to win a mere LOGO recognized it?" Sarah Rutson said.