When most people think of brand recognition or brand loyalty, they think of large companies. Brands are not exclusve to large comapnies ; brands can make smaller business stand out and be very successful especially when in competitive / fickle industry , like the fashion industry.
developing and managing a brand is hard work , and you must focus on knowing what your customers want and how you can give it to them. Being consistent in your services/ products offered and any other type of contact with your customers is what makes a business
It can make the difference between a succesful business and failing business ; customer relationships is the key after all it is your customers that make your business a business .
Alicia Walters
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