1.Make sure the event will attract people in your psychographic/demographic.
In a nutshell, a psychographic analysis of a market goes one step deeper than demographics, by looking at the emotional ties between members of a group, like lifestyle or hobbies, etc. For more information on this, read my article on fashion psychographics here.Read the rest of this article at my website, and don't forget to get your fashion marketing plan template as a free gift for subscribing to my newsletter!