MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc.announced its Fall 2010 marketing campaign for its newly created junior brand Material Girl,available exclusively at Macy's. The multi-media marketing campaignfeatures actress and musician, Taylor Momsen, and will appearnationwide in print, cinema, outdoor, online and in-store. Momsencurrently stars in The CW hit show, Gossip Girl and fronts the rockband, The Pretty Reckless. Madonna stated, "Taylor has a cool sense ofstyle that's unique and fits with the Material Girl look."Taylor Momsenstated, "I'm psyched to be the face of Material Girl! For one, it'sMadonna so you know it's gonna be cool and working with Madonna andLola has been an unbelievable experience. They have such great sense ofstyle, each brought their personal touch to the styling for thecampaign." Momsen added, "A Material Girl can be anyone you want, it'sall about making the style your own, that's what is cool about it."Thecollection will launch exclusively in select 200 Macy's stores acrossthe country and online on August 3rd for the back-to-school season. Tosupport the launch, a national advertising campaign will appear inAugust and September issues of fashion, lifestyle and entertainment magazines suchas Teen Vogue, Seventeen, Nylon and Cosmopolitan amongst others, beheavily integrated online and appear in cinemas throughout the summer.Read more about Taylor Momsen's sense of style at Fibre2fashion
View More Taylor Momsen's Images
Thank you for using the Fashion Industry Network. Have you helped another member today? Answer questions in the forum. It brings good luck.