Somewhere around the late 1990s, Amazon’s reviews section created a new place for people to rave, bitch, and complain about books, products, and the people who sold them. Now, online feedback on e-commerce websites has become a crucial part of the industry; the clearinghouse where shoppers can offer each other the sort of recommendation and insight that was once impossible to find and that can make or break a producer or seller. How though, do you apply this foundation of online shopping for your purposes?
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