Some clothing manufacturers have starting making iPad pockets for suits and t-shirts. Crazy, huh? Other fashion companies have decided to use augmented reality to give shoppers a new, retro way to shop.
Ecommerce seems to be the future of retail though. It's a simple solution to change the way people shop. Zappos and Amazon did it. Ebay revolutionized the secondary market. Etsy is also changing the way consumers buy and sell.
But there's a bigger revolution, which is in co-creation and ecommerce. Custom dress shirts, custom chocolate bars, custom handbags and more are leading the co-creation revolution.
For us, it wasn't about making black dress shirts, lavender dress shirts, red dress shirts or even awesome tailored dress shirts. It was about the co-created dress shirt and how we could impact an industry.
So far, we are making a big splash after a little more than six months and are going to continue changing the way men consume and think about the custom dress shirt.
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