If you were wearing or selling dresses in the 1980s and 90s, chances are they were one of Pat Argenti’s designs. After taking some time off to work on other projects, Pat, along with his sons and daughter, is ready to take on the fashion industry once again with a fresh dress collection of beautiful prints and stunning silhouettes all at a tremendous value.
In the 1980s, Argenti developed the “magical price points” concept. He sold high-quality silk dresses at competitive price points initially rather than waiting for a sale, giving the value to the consumer up front. As a result, he grew his company’s revenues from zero to $20 million in just two years and then into a $110 million dollar icon of the fashion industry.
What’s Argenti’s secret this time? He believes it’s AirDye® technology.
Read the rest of the post, see more photos from the shoot, and make an appointment to meet with the Argenti and see the collection for yourself: Look out fashion world, Argenti is back in the dress game.
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