Fashion Blogs

social media campaigns (2)

A Luxury Beauty Brand’s Social Media Strategy Begins Failing

Posted by Macala Wright on October 23, 2009 at 9:35pm
Through social media and word-of-mouth marketing, Beauty Bio Sciences hopes to spark interest and drive consumer sales of its new product, Lash Allure MD, by staging a contest with a $100,000 cash.About The ContestThe company used Facebook, Twitter, YouTube and Online Video Contest Sites to launch the contest. Entrants must write a story or post a video describing what they would do with the prize money.The most compelling story, to be determined by public vote, will be announced by January 1, 2
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A Luxury Beauty Brand’s Social Media Strategy Begins Failing

Posted by Macala Wright on October 23, 2009 at 9:35pm
Through social media and word-of-mouth marketing, Beauty Bio Sciences hopes to spark interest and drive consumer sales of its new product, Lash Allure MD, by staging a contest with a $100,000 cash.About The ContestThe company used Facebook, Twitter, YouTube and Online Video Contest Sites to launch the contest. Entrants must write a story or post a video describing what they would do with the prize money.The most compelling story, to be determined by public vote, will be announced by January 1, 2
Read more…

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