Fashion Blogs

macala wright (4)

A Change Agent Philosophy Encourages Positive Growth

Posted by Macala Wright on December 4, 2009 at 8:00am

iStock_000005411058XSmall-300x175.jpg

We entered the industry with one goal:TO MOVE IT FORWARD.A few months ago, we wrote an article on how agencies serving the fashion and beauty industries needed to become change agents in order to survive in a digital era.During 2009, everyone at FMM put that theory into practice and it flourished.Going forward, we’re joined by fresh faces, new digital partnerships and phenomenal clients driving us into the 2010 with bang.Toto, we’re not in Web 2.0 anymore…That past few months have been a whirlwi
Read more…

Twitter's Effect on Fashion

Posted by Macala Wright on June 23, 2009 at 12:30pm
Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or are not engaging in online space. Our panel, loving titled “Why Is Anna Tweeting,” addressed issues of privacy, editorial exclusivity, designer impersonation and the Twitter’s philosophy of living in the state of NOW. We continue on fashion bloggers impact on trends, shaping the fashion industry's future and how social te
Read more…

A Change Agent Philosophy Encourages Positive Growth

Posted by Macala Wright on December 4, 2009 at 8:00am

iStock_000005411058XSmall-300x175.jpg

We entered the industry with one goal:TO MOVE IT FORWARD.A few months ago, we wrote an article on how agencies serving the fashion and beauty industries needed to become change agents in order to survive in a digital era.During 2009, everyone at FMM put that theory into practice and it flourished.Going forward, we’re joined by fresh faces, new digital partnerships and phenomenal clients driving us into the 2010 with bang.Toto, we’re not in Web 2.0 anymore…That past few months have been a whirlwi
Read more…

Twitter's Effect on Fashion

Posted by Macala Wright on June 23, 2009 at 12:30pm
Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or are not engaging in online space. Our panel, loving titled “Why Is Anna Tweeting,” addressed issues of privacy, editorial exclusivity, designer impersonation and the Twitter’s philosophy of living in the state of NOW. We continue on fashion bloggers impact on trends, shaping the fashion industry's future and how social te
Read more…

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