I’ve fallen madly in love. With a gentrified brand. He’s not a new thing, nor particularly cutting edge.
In fact he’s having a mainstream moment, something I usually avoid like pearls and curls.
You see - I never quite understood the Ralph Lauren/Tommy Hilfiger fixation, although Abercrombie & Fitch have gotten closer to pushing my brand buttons – but I think being a Brit girl I still couldn’t connect 100%.
All that’s changed. Jack Wills is six foot one, old-school Oxford, in a hoodie
& pad